Authentic Brands Group (Authentic) has partnered with Reshop to provide shoppers with instant cash (not store credit) refunds on returned items across its brands. A phased rollout of the service will start with Reebok, Champion, Vince Camuto and Juicy, to be followed by additional Authentic brands including DC Shoes, Roxy, RVCA and Volcom.
Reshop debuted in July 2024 with retailer partners Steve Madden and Alo Yoga and has since added others, including Dolce Vita. Reshop takes on the risk of fraud or non-return losses, and it has integrated with the Narvar post-purchase platform, so it can be integrated into return operations for Narvar’s 1,400 merchants.
“The early success of Reshop has really cemented the need for our platform and showcased its impact for retailers,” said Anthony Eisen, CEO of Reshop in a statement. “We’re seeing half of our customers go back to the original merchant for repeat purchases and often incredibly fast, with the majority of repeat purchases happening in less than 24 hours and in some cases as little as one minute. It’s exciting to see how instant refunds are driving that behavior, and we can’t wait to expand this experience to even more customers through our partnership with Authentic.”
Authentic has made similar deals for services that it can apply across its entire portfolio. In May 2021 Authentic partnered with Klarna for its buy now, pay later (BNPL) functionality, and in February 2024 Authentic began working with Fast Simon to help enhance merchandising, personalization and search capabilities across its brand portfolio.
Advertisement
“Speed, convenience and optionality are key factors for retailers to ensure success in today’s landscape, and we’re always looking for new ways to enhance the shopping experience for our customers,” said Adam Kronengold, Chief Digital Officer at Authentic in a statement.
