Bluestar Alliance Buys Scotch & Soda’s U.S. Business

Scotch & Soda store NYC

An affiliate of brand management company Bluestar Alliance has purchased the U.S.-based wholesale and retail business assets of the Scotch & Soda brand, which will allow its products to be sold in retail stores across the country. Currently the Amsterdam-based brand’s apparel, eyewear, fragrances and accessories are available in stores across Europe, North America, the Middle East, Africa and Australia.

This latest deal follows the acquisition of the Scotch & Soda brand, including worldwide licensing and distribution rights, by a separate affiliate of Bluestar. The Bluestar portfolio includes brands such as Brookstone, Bebe, Limited Too and Hurley. Bluestar brought back the Justice brand as an online-only retailer in April 2021 following its $90 million acquisition of the company in November 2020.

Bluestar has appointed Anthony Lucia as Global President of Scotch & Soda USA and Global Business Operations. He brings 25 years’ experience running both U.S. and global fashion brands including Hugo Boss, G-Star and Escada.

Under Lucia’s leadership, the Scotch & Soda strategy is to continue its premium retail distribution, including operating retail stores and its ecommerce platform. Bluestar plans to invest in marketing initiatives to introduce new consumers to the brand and support strong consumer engagement worldwide. Scotch & Soda just dropped its new “From Pool to Party” summer collection, available both in-store and online.


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