Executive ViewPoints

For Online Impulse Buys, Personalization is the Sixth Sense

Retailers have spent years creating the ultimate sensory experience inside their stores. From music to scents to displays to sampling, they recognize…

Is Curbside the New Holiday Retail Battleground?

While health and safety concerns and local restrictions have prompted many retail operators to expand their businesses to the curbside, the longer-term…

Communication Will be Key for Merchants This Holiday Season

The 2020 ecommerce holiday shopping and shipping season is expected to eclipse years past. Brick-and-mortar sales — which will account for 81.2%…

Is Black Friday Still Relevant in 2020?

There is no doubt that retailers have faced many struggles as a result of the pandemic. Brick-and-mortar stores were forced to shutter…

3 Not-So-Obvious Ways Online Retailers Can Boost CLV

Customer lifetime value, or CLV, is an important metric for any online business because it covers how much people are going to…

Reducing Environmental Harm and Regulatory Penalties as Hurricane Season Nears its End

Disruption and innovation are common themes for 2020. America’s retailers and their workers have been on the front lines of the COVID-19 crisis,…

Five Cybersecurity Tips for Retailers Bracing for Cyber Monday 2020

Cyber Monday is a critical online event for retailers. Last year, research conducted by Adobe Analytics found that Cyber Monday brought in…

3 Ways to Help Your Frontline Thrive Amid Pandemic Fatigue This Holiday Season

You may have plenty of masks, floor markers and plexiglass to go with your holiday inventory and festive in-store music. But have…

It’s a New Playing Field: The Keys to Restructuring Your Business for Post-Pandemic Success

Many consumer companies were struggling before the arrival of COVID-19. The pandemic threatens to put them under for good, unleashing a wave…

Are Retailers Making the Most of Their Welcome Series?

An engaging welcome series on email, SMS and other marketing channels has become a must for any serious ecommerce retailer. It’s a…

Can Location Intelligence Make (or Break) the Holiday Shopping Season?

The COVID-19 pandemic changed consumer behavior patterns seemingly overnight. Knowing this, in preparation for the make-it-or-break-it holiday shopping season, brick-and-mortar stores must…