Executive ViewPoints

Why Intelligent Alerting Beats Predictive Analytics

A news headline from June 2015 reads: “Why investors can’t stop investing in predictive analytics.” This makes me scratch my head, because…

Google’s ‘Mobilegeddon’ Forces Emphasis On Site Design And Performance

The recent buzz surrounding “Mobilegeddon” (or in less dramatic terms, Google’s adjustment of its mobile search algorithm to include “mobile friendliness” as…

E-Commerce Economics: Why Up-And-Coming Online Brands Are Going SaaS

I know, the holidays seem so far off, but trust me: They are approaching full speed. For e-Commerce companies, the holidays are…

Improving The Customer Experience And The Bottom Line In The Store Of The Future

How well do you know and communicate with your customers? Are you ready to harness technology to treat customers as individuals rather…

5 Marketing Realities To Maximize Customer Lifetime Value

In June I attended Retail TouchPoints’ Retail Innovation Conference (RIC) here in New York, and with a stated theme of “reimagining the…

Content Gone Wild: Digital Rights Management Best Practices For Retailers

The massive collection of content, digital images and video that companies collect over time has become about as easy to manage as…

Omnichannel Gift Card Programs Offer New Income Streams, Customer Data And Peace Of Mind

Leading retailers have made it a priority to create seamless omnichannel experiences for their customers; from apparel through health and beauty to…

Engaging Millennials Through Proximity Marketing

As the Millennial generation moves out of budget-constrained youth into their higher earning years, their buying prominence will change, but not at…

Is Your Advertising Campaign As Stale As That Ad?

In the age of Big Data, most brands have access to a plethora of consumer information. Though many use this intel to…

How To Create In-Store Experiences That Keep Shoppers Coming Back

Finding ways to lure people into stores isn’t as big of a challenge as some retailers may think. After all, there isn’t…

Mastering The Data-Driven Customer Experience

Delivering superior customer service has been a focus for retailers since the dawn of modern shopping. We’ve all heard the phrase, “the…

6 Steps To Getting Started As An Amazon Seller

Becoming an Amazon seller comes with many factors to consider. Everything from how to sell, to what to sell, to where to…

Feature Your Byline

Submit an Executive ViewPoints.

Executive ViewPoints

Why Intelligent Alerting Beats Predictive Analytics

Google’s ‘Mobilegeddon’ Forces Emphasis On Site Design And Performance

E-Commerce Economics: Why Up-And-Coming Online Brands Are Going SaaS

Improving The Customer Experience And The Bottom Line In The Store Of The Future

5 Marketing Realities To Maximize Customer Lifetime Value

Content Gone Wild: Digital Rights Management Best Practices For Retailers

Omnichannel Gift Card Programs Offer New Income Streams, Customer Data And Peace Of Mind

Engaging Millennials Through Proximity Marketing

Is Your Advertising Campaign As Stale As That Ad?

How To Create In-Store Experiences That Keep Shoppers Coming Back

Mastering The Data-Driven Customer Experience

6 Steps To Getting Started As An Amazon Seller

Feature Your Byline

Preparing for Global Expansion: 6 Must-Haves for Tax Compliance Success

5 Essential Tax Truths for Growing Midmarket Companies

The Agentic Engine Powering Profit-Driven Merchandising

6 Essential Tips for Social Commerce for Tax, Finance, and IT Leaders

AI at a Crossroads: Leadership, Ethics, and ROI

Groceryshop

Shoptalk Fall

NRF Europe

eTail Connect West

eTail Boston

Interests:

Executive ViewPoints

Feature Your Byline

Access The Media Kit

Interests:

Access Our Editorial Calendar