During the past five years, we’ve seen countless headlines predicting brick-and-mortar retail stores will quickly become nonexistent in today’s digital world. With…
Holiday shoppers are frequently creatures of habit, but as retailers and marketers know, shoppers’ habits are changing. This holiday season, retail marketers…
In its original state, Business Intelligence (BI) existed as a “reporting function” that delivered summaries of historical operational data to decision makers….
Whether you call it omnichannel or multi-channel retailing, today’s retailers recognize the need to offer a fully integrated customer experience that is…
The “antennas” of advertisers and retailers are sharply raised as the holiday season rapidly approaches. Smart advertisers and retailers understand what is…
The number-one reason retailers pursue an omnichannel strategy is customers expect it. A customer shopping online wants to view item availability online…