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Executive ViewPoints

Whether you call it omnichannel or multi-channel retailing, today’s retailers recognize the need to offer a fully integrated customer experience that is…
The “antennas” of advertisers and retailers are sharply raised as the holiday season rapidly approaches. Smart advertisers and retailers understand what is…
The number-one reason retailers pursue an omnichannel strategy is customers expect it. A customer shopping online wants to view item availability online…

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