Executive ViewPoints

How Brands Can Prepare for the Biggest Digital Holiday Season to Date

2020 has been a year marked by a series of uncertainties. Many companies have seemingly been flying blind the past several months,…

You’ll Like Us When We’re Green: How Retailers Demonstrate Sustainability Through Track and Trace

Today’s consumer is more educated than ever — and although they’re savvy about comparing prices and hunting down the best deal, that’s…

The 2020 Holiday Shopping Season Promises to be a Tale of Two Consumers

As the pandemic wears on, it’s clear that it’s changing business and consumption models in both predictable and unpredictable ways. On one…

Tips to Become an Eco-Friendly Retailer

With so much focus on the COVID-19 pandemic and its impacts on the economy, not enough attention has been paid to the…

Surfacing Trends and Predictive Insights with Advanced Analytics

Trend/trend/noun. A general direction in which something is developing or changing. Trends are strong indicators of long-term market influence, customer adoption and…

Reopening Strategies to Reconnect With Your Customers

There have been a lot of changes over the past four months, and one thing that’s currently top of mind for brands…

Holiday Shopping in the New Normal

The holiday shopping season seems to get bigger every year. The introduction of ecommerce has allowed consumers to shop the big sales…

Advertising for Black Friday Will Look Different This Year: What Advertisers Need to Know

With COVID-19 forcing businesses to reinvent operations to meet changing consumer behaviors, companies have had to quickly evolve to a radically new…

How to Develop a Retail Marketing Personalization Roadmap in 5 Steps

A Boston Consulting Group study encompassing over 50 companies across 10 industries found that the lack of a plan was one of…

Convenience at the Curb: New Shopping Solutions are Here to Stay

Customer experience has long been an important focus for retailers, but the way that experience is measured has changed amid COVID-19. On-premise…

Take a Step Outside: How Collaboration Enables Retailers to Understand Customer Context

The 360-degree customer view is the Holy Grail of today’s retail industry. Consumers are increasingly demanding personalized, seamless experiences, and organizations need…