Theatro Teams With Curbside To Streamline BOPIS

Theatro, an intelligent assistant and voice-controlled mobile app platform provider, has partnered with Curbside, an in-store fulfillment solution provider, to improve ‘click and collect’ offerings. The partnership aims to help retailers boost the efficiency of in-store pickups from online orders with hands-free, real-time communication and insights for associates.

Through the partnership, Theatro’s intelligent assistant will notify associates directly when a customer order is received. The associate can then confirm who will manage the task, identify the matching order and its location in the store and stage the product(s) for pickup. Using Curbside’s ARRIVE location technology, Theatro then can notify the associate when the customer is on their way to the store, and when they arrive. At that time, the designated associate can greet the customer and offer cross-sell items to complement their purchase.

“The physical store is rapidly changing as consumer expectations for omnichannel execution increase, and retailers rising to the challenge are rewarded,” said Jaron Waldman, Founder and CEO of Curbside in a statement. “By integrating the notifications from our ARRIVE product into their voice platform, Theatro is enabling efficient pickups and personal engagements with order-ahead customers who seek an elevated experience.”