Albertsons has launched Celebrations, a digital destination that brings together the many elements that go into a successful party — from custom cakes to themed party supplies and décor, catering and food and beverage options. Customers can explore curated party inspirations and also can use the Albertsons AI shopping assistant to receive guidance and personalized recommendations.
“We’re enhancing the shopping experience for our customers by adding the capability to plan entire celebrations with the same ease as ordering their weekly groceries,” said Jill Pavlovich, SVP of Digital Customer Experience at Albertsons in a statement. “This integration is what makes Celebrations truly innovative.”
Celebrations features exclusive offerings on party essentials from Albertsons’ Overjoyed and Signature Select owned brands as well as wine, beer, spirits and festive mocktails (where available). Organized lists help ensure party planners don’t miss any essentials. The Celebrations site is available across Albertsons Cos. websites and apps including Safeway, Acme, Shaw’s, Jewel-Osco, Randalls, Vons and Tom Thumb.
