DSW Designer Shoe Warehouse has stepped into the retail media arena with the debut of Front Row Connection, a self-service platform powered by the Epsilon Retail Media platform. The footwear retailer’s new RMN is designed to apply AI to “person-first” identity resolution in the ad server in order to connect brands with all their shoppers.
“Front Row Connection gives our brand partners smarter, more direct access to the customers they care about most,” said Mike Donk, SVP, Digital at DSW in a statement. “It’s designed to make discovery easier for shoppers and deliver measurable results for advertisers, whether they’re promoting new arrivals or perennial best-sellers. This is about meeting consumers where they are and making the most of every moment on the digital shelf.”
The RMN platform from Epsilon, part of Publicis Groupe, offers unified omnichannel attribution to better connect media performance to real people, , not just cookies or proxies, across digital and in-store channels.
“Brands like DSW are showing how retail media can evolve from static placement to smart performance, especially in a category like footwear, where consumers crave inspiration, relevance and convenience at every step of the path to purchase,” said Adam Skinner, Managing Director, Global Unified Retail Media at Epsilon in a statement. “By combining identity resolution, transparency and flexibility, DSW is giving its brand partners the confidence to invest — and the tools to grow.”
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Epsilon has been expanding its reach in the retail media area for several years. Convenience store chain Wawa added an RMN in February 2024 using Epsilon technology, and in August 2025 Ace Hardware launched its RedVest retail media network in partnership with Epsilon Retail Media. In June 2025 grocery chain H-E-B added self-service capabilities to its RMN by leveraging the Epsilon solution.
To learn more about retail media, check out our full guide here.
