Texas grocery chain H-E-B has launched new self-service functionalities for its H-E-B Retail Media network by leveraging the Epsilon Retail Media solution. Now, brands will be able to independently activate and manage campaigns across the retailer’s website and the My H-E-B App, gaining 24/7 real-time reporting of metrics including sales, cost-per-click and click-through rate.
“These new self-service capabilities support our mission to make it easier for brands of all sizes to connect with local Texas communities throughout their digital shopping journey,” said Sean Ransenberg, Managing Director and GM of H-E-B Retail Media in a statement. “It’s another way we’re helping our brand partners drive results while staying true to H-E-B’s tailored and local approach.”
With these new tools, advertisers will gain access to campaign pacing and reporting by time period, providing them with deeper performance insights. Marketing teams can update products, keywords and bidding, and the platform’s bulk management UI capabilities allow advertisers to bulk pause, archive and activate campaigns.
“As we continue to innovate and adapt to the evolving digital landscape, we are thrilled to work with H-E-B to deliver solutions that empower advertisers and drive growth for retail brands,” said Adam Skinner, Managing Director for Global Unified Retail Media at Epsilon in a statement. “We are also helping H-E-B meet brands’ calls for standardization and increased access to buying options, while still customizing for their unique differentiators and ecosystem.”
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In addition to the Epsilon partnership, H-E-B Retail Media also has enhanced its capabilities with Skai, a leading omnichannel advertising platform specializing in commerce media. This additional access point for advertisers offers them solutions to plan, manage, optimize and measure their campaigns and reach their target audiences more effectively.
To learn more about retail media, check out our full guide here.
