Oracle Markdown Optimization Facilitates Localized Pricing At ALDO

ALDO has upgraded its Oracle Retail Markdown Optimization solution to version 13.2, allowing the fashion retailer to localize assortments more concisely throughout its 1,100 ALDO stores in North America and the UK.

ALDO has used previous versions of Oracle Retail Markdown Optimization for several years, tapping its abilities to provide greater visibility into customer demand, monitor the impact of price points on inventory levels, evaluate gross margin performance, and optimize in-season inventory management decisions.

“Oracle Retail Markdown Optimization allows our buyers to maintain focus on the positive aspects of the assortment,” said Lucia Cimaglia, General Manager Supply Chain, Aldo Group. “They have confidence in the system and the process to help manage in-season inventory and make the right decisions for the business, and that in turn frees time to look ahead to new seasons.”


The new version of Oracle Markdown Optimization offers retailers the ability to “more closely analyze and group stores based on similar characteristics, then executive price markdowns based on local store needs,” according to Oracle Retail.

Helping to reduce costs and manage the markdown solution, ALDO also is employing Oracle’s cloud-based On Demand hosting and application management services. With the on-demand service, ALDO is able to reduce total cost of ownership (TCO) for the markdown optimization system.

“By hosting the application using Oracle On Demand, ALDO is reducing overhead costs while increase its ability to manage inventory and margins,” noted Mike Webster, Senior Vice President and General Manager for Oracle Retail.

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