localization

RICE 2022: How Coach Uses Store Design, Pop-Ups and Digital Installations to ‘Go Local’

During the design:retail Conference and Expo session titled How Coach Embraces Retail Transformation: From Physical to Immersive Experiences at the Retail Innovation…

Ralph Lauren Plans 90 New Stores and Additional Localized Websites in 2021

Ralph Lauren is on track to open 90 new stores this year and will open additional localized ecommerce sites as the brand…

Forrester Q&A: How CMOs Can Meet Louder Demands for Localization

Consumer demands for hyper-relevant campaigns and experiences are accelerating as a result of the pandemic. It’s time for global CMOs to respond….

Localized Omnichannel Should Be A Part Of Your Expansion Strategy

Companies often localize their web sites to generate awareness, engagement and sales in new domestic and global markets. But they often overlook…

Localizing Product Assortments Is A Key Step In Mastering Global Markets

Thanks to the power of the Internet and the increasing ease of market expansion, retailers are proactively connecting with global customers now…

Jet.com Resets To Appeal To City-Based Shoppers

Jet.com has relaunched its business strategy to focus on shoppers in big cities, beginning with New York City. The updated experience features…

Walmart To Roll Out More Local And Personalized E-Commerce Site In May

The long-awaited Walmart site redesign is almost here. The “new” Walmart.com will start rolling out to shoppers in May, according to a…

Indochino Boosts Showroom Bookings 77% Via Landing Page Localization

As an e-Commerce retailer that thrives on physical showrooms to successfully expand its brand — reaching 50% annual revenue growth for the…

Study: Outdated Planning Solutions Hamper Customer-Centricity

Retailers know that success in today’s environment requires them to align their systems and organizations around fulfilling customer-led demand. But outdated planning…

Marketers Struggle To Localize Content Across Channels

Marketers are realizing the challenges around localization and adapting their strategies for different geographies. A new study by the CMO Council titled Adaptability in Branded…

Sunglass Hut Localizes In-Store Experience

Sunglass Hut has enabled stores across Australia and New Zealand to localize and personalize merchandising, with the goal of creating shopping experiences…