localization

Bealls’ Secret to Lasting 110 Years: Nurturing Connection and Culture

In 1932, fledgling Florida department store Bealls went bankrupt and was owned by the bank for more than 10 years. Now, nine…

Victoria’s Secret Beefs Up International Ecommerce Experience

Victoria’s Secret has teamed up with Global-e to enhance its international ecommerce experience, namely in Canada and leading European markets such as Germany and France. Through…

Integrate Pricing, Promotions and Markdowns to Drive Profitability

Despite a positive job market and a stabilized economic environment, most consumers (96%) are looking to save money in the short term,…

As Mobile Sales Surge, Retailers Double Down on the App Experience

Insider Intelligence predicts that mobile commerce sales will account for 43.4% of total U.S. retail ecommerce sales — and 6.5% of all…

The Value of Localization as a Competitive Advantage in Accessing Multicultural Consumers

The turbulence of the past few years has left the world in a state of economic and political uncertainty, and the severity…

Is Localization the Key to Increased Sales?

The past few years have had an incredible impact on in-store shopping. Many brands were forced to shut their doors and expedite…

RICE 2022: How Coach Uses Store Design, Pop-Ups and Digital Installations to ‘Go Local’

During the design:retail Conference and Expo session titled How Coach Embraces Retail Transformation: From Physical to Immersive Experiences at the Retail Innovation…

Ralph Lauren Plans 90 New Stores and Additional Localized Websites in 2021

Ralph Lauren is on track to open 90 new stores this year and will open additional localized ecommerce sites as the brand…

Forrester Q&A: How CMOs Can Meet Louder Demands for Localization

Consumer demands for hyper-relevant campaigns and experiences are accelerating as a result of the pandemic. It’s time for global CMOs to respond….

Localized Omnichannel Should Be A Part Of Your Expansion Strategy

Companies often localize their web sites to generate awareness, engagement and sales in new domestic and global markets. But they often overlook…

Localizing Product Assortments Is A Key Step In Mastering Global Markets

Thanks to the power of the Internet and the increasing ease of market expansion, retailers are proactively connecting with global customers now…

Jet.com Resets To Appeal To City-Based Shoppers

Jet.com has relaunched its business strategy to focus on shoppers in big cities, beginning with New York City. The updated experience features…

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