Ralph Lauren Plans 90 New Stores and Additional Localized Websites in 2021
Ralph Lauren is on track to open 90 new stores this year and will open additional localized ecommerce…
News November 3
Latest In: localization
Forrester Q&A: How CMOs Can Meet Louder Demands for Localization
Consumer demands for hyper-relevant campaigns and experiences are accelerating as a result of the pandemic. It's time for…
Features April 15
Localized Omnichannel Should Be A Part Of Your Expansion Strategy
Companies often localize their web sites to generate awareness, engagement and sales in new domestic and global markets.…
Executive Viewpoints April 12
Localizing Product Assortments Is A Key Step In Mastering Global Markets
Thanks to the power of the Internet and the increasing ease of market expansion, retailers are proactively connecting…
Executive Viewpoints February 25Jet.com Resets To Appeal To City-Based Shoppers
Jet.com has relaunched its business strategy to focus on shoppers in big cities, beginning with New York City.…
News September 13Walmart To Roll Out More Local And Personalized E-Commerce Site In May
The long-awaited Walmart site redesign is almost here. The “new” Walmart.com will start rolling out to shoppers in…
News April 17
Indochino Boosts Showroom Bookings 77% Via Landing Page Localization
As an e-Commerce retailer that thrives on physical showrooms to successfully expand its brand — reaching 50% annual…
Features March 16
Study: Outdated Planning Solutions Hamper Customer-Centricity
Retailers know that success in today’s environment requires them to align their systems and organizations around fulfilling customer-led…
Features December 26Your Store Isn’t So “Smart” If It Doesn’t Get The Words Right
By Juliana Pereira, Smartling There was a great video from Rebecca Minkoff making the rounds among my retail…
Executive Viewpoints August 18Top Stories
