Going Global? How To Localize Content Without Giving Up Centralized Control
By Michael Gerard, e-Spirit Companies serving a diverse global audience today face a dilemma. What is the best…
Executive Viewpoints August 11
Latest In: localization
Marketers Struggle To Localize Content Across Channels
Marketers are realizing the challenges around localization and adapting their strategies for different geographies. A new study by…
News July 20Sunglass Hut Localizes In-Store Experience
Sunglass Hut has enabled stores across Australia and New Zealand to localize and personalize merchandising, with the goal…
News February 14
NYC Juice Bar Determines Optimal New Locations Via AI Platform
Expansion can be difficult for businesses with a small footprint, especially when that footprint begins in the packed…
News December 30RBM Technologies Rebrands As One Door
Following a three-year transformation that has included new capitalization, a new leadership team, a re-architecture of its SaaS…
News December 14
Localization Advice For Global Retailers
Ambitious U.S. and European retailers can no longer rely on domestic sales to fuel the high levels of…
Executive Viewpoints April 5
Building International Success Via Localized Personalization
Achieving meaningful levels of localization and personalization is difficult enough when a retailer is operating in its own…
Editor's Perspective February 16E-Commerce Gone Global: Examining the Localization Challenge
By Rory Dennis, GM and Founder, Amplience There’s no doubt that the e-Commerce market is expanding, not just…
Executive Viewpoints December 7Kohl’s To Open New Store Formats As Part of Growth Strategy
Kohl’s will add three new concepts to its store footprint in 2016. The department store retailer will open…
News October 28Top Stories
