Pacsun has appointed President Brie Olson to the role of Co-CEO alongside Co-CEO Mike Relich, effective March 9, 2023. Current Pacsun Co-CEO Alfred Chang will step down after 17 years with the company to join Fear of God as CEO. Chang will stay with Pacsun in his current capacity until March 8 to facilitate the transition and will remain a member of the Pacsun Board of Directors after he leaves the company.
Olson brings two decades of experience to the role, including 17 years at Pacsun in roles such as Senior Design Director (Women’s), Chief Brand Officer and Chief Merchandising Officer. She has overseen the design and execution of multiple partnerships at Pacsun, including with The Metropolitan Museum of Art, Formula 1, Emma Chamberlain and Storm Reid; introduced Pacsun’s first gender neutral collection, Colour Theory; and spearheaded Pacsun’s entry into the Kids’ category with Pacsun Kids. Olson also leads the company’s AI and metaverse initiatives, including activations on Roblox and the brand’s partnership with the first known virtual influencer, Miquela.
“Pacsun aims to position our brand right alongside our customers — the cultural pioneers of the future,” said Olson in a statement. “This means we live at the intersection of all things culture: art, fashion, music and sports. Culture is dynamic, and so Pacsun must be as well — and that is what I love most about being part of this organization. Every day I get to work with the most talented team in the industry as we innovate, break barriers and grow. I am honored to take on this new role and excited to continue working with Mike and the rest of the fantastic Pacsun team as we make big, bold swings.”
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