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Claire’s CEO Steps Down, Current COO/CFO Takes on Role 

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Claire’s CEO Ryan Vero has stepped down, leaving current COO and CFO Chris Cramer to take over on an interim basis. Cramer will continue serving as COO and CFO in addition to his new responsibilities as CEO. Neither Claire’s nor Vero provided a reason for Vero’s departure. 
 
“Since joining Claire’s last year, Chris has demonstrated extensive operational and financial leadership and helped drive our strategic roadmap,” said Samantha Algaze, Chairperson of the Claire’s Board of Managers, in a statement. “His impressive track record and more than 25 years of industry experience make him the ideal executive to lead Claire’s as we move forward.” 
 
Prior to joining Claire’s, Cramer spent more than two decades at Bath & Body Works and L Brands in leadership roles, most recently as COO. Cramer also has experience working with brands targeting younger consumers, similar to Claire’s, from his time as President of Parade, a Gen Z-focused intimates and lifestyle apparel retailer.  

Building an Omnichannel Lifestyle Brand

Claire’s has spent the last year building out its IP portfolio to become a full-blown lifestyle brand. The accessories retailer has forged wholesale and shop-in-shop partnerships with major U.S. chains, including Walgreens, Kohl’s and Macy’s, as well as expanded its branded retail presence in new territories like Mexico. Additionally, Claire’s has worked to boost mindshare among Gen Z and Alpha consumers by developing its presence via digital channels such as audio podcasting and storytelling and the metaverse, in addition to launching a new loyalty program targeted specifically to its young consumer set.  

Former CEO Vero was brought in to lead the company in 2019, nine months after Claire’s exited bankruptcy. Prior to joining Claire’s Vero served as President of Party City and also held leadership roles at Sears and OfficeMax

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