metaverse

Embracing the Metaverse: A Bold Way to Improve Customer Retail Experiences

There’s been quite a bit of hype about the metaverse — it’s the next big thing, it will transform how companies engage…

Find the Right Pricing to Drive Revenue in the Metaverse

You might have heard the term “metaverse” for the first time only in 2020. That’s when it became an omnipresent word in…

H&M Debuts Sustainability-Focused Experience on Roblox

H&M has launched a new immersive experience in Roblox called Loooptopia that lets players experiment with materials and patterns to create their…

Avatar Fashions Inspire New F21 Collection

Forever 21 is celebrating its one year “meta-versary” with the launch of a metaverse-inspired, real-world fashion collection. The F21 Metaverse Collection features…

Holidays in the Metaverse: Macy’s Parade Goes Virtual, Mattel Debuts Marketplace for Toy NFTs

Two of the biggest names of the holiday season — Macy’s, producer of the iconic Thanksgiving Day Parade, and toy maker Mattel…

Bloomingdale’s Features Chanel, Ralph Lauren in Multi-Brand Virtual Holiday Store

Bloomingdale’s has launched a multi-brand virtual shopping experience for the holidays with dedicated spaces featuring Chanel, Ralph Lauren and Nespresso. Developed by…

Charlotte Tilbury Glams Up Virtual Wonderland with Customizable Avatars

Charlotte Tilbury is the latest brand to launch a metaverse experience for the holiday season. Charlotte’s Beauty Realm is a 3D virtual…

The Reality of the Metaverse: Debunking 3 Myths about the World(s) of Web3

While the initial consumer and media hype surrounding the metaverse seems to have simmered down from its 2021 highs, the virtual spaces…

Holidays, World Cup Drive New Metaverse Activations from Ralph Lauren, VS&Co, PacSun

Despite Meta’s recent stock slump, the metaverse itself is alive and thriving with virtual brand activity ramping up in anticipation of the…

Claire’s Wants to Meet ‘Gen Zalpha’ in the Metaverse

Claire’s Stores has launched a new digital world called ShimmerVille in Roblox to connect with “Gen Zalpha” in the metaverse, marking the…

Space Station Gift Shops? Dream Big World to Link Retail with Space Tourism

Lifestyle brand Dream Big World has partnered with aerospace component manufacturer Orbital Assembly (OA) to (eventually) create a retail experience in space….