metaverse

Retail in the Metaverse

The world has entered the next frontier of a commerce technological revolution. Move over real life; the metaverse is here. Welcome to the…

Customer Service in the Metaverse: How Retailers Can Prepare for a Whole New (Virtual) World

When Facebook, Inc., announced in October 2021 that it planned to change its name to Meta, searches for the term “metaverse” skyrocketed….

Timberland Treks into the Metaverse Via Fortnite

Footwear brand Timberland has stepped into the metaverse with the launch of its semiannual CONSTRUCT: 10061 design program within Fortnite, to engage…

Moving into the Metaverse: Growing Swath of Brands Test Out Virtual Experiences

Editor’s Note: Be sure to check out Part 1 of this series focusing on evolving consumer perceptions of the metaverse. If the…

5 Real-World Ways 5G Will Transform Retail

5G is the talk of the town these days — up there with Web3 and the metaverse. But just like those other…

How Retail Should Enter the Metaverse

Retail is just like any other business category — a buzzword symbolizing an abstract concept gains traction, and the excitement takes over…

How Brands Can Map Out Contextual vs. Additive Advertising in the Metaverse

One common misunderstanding of the metaverse is that it’s a singular destination, which couldn’t be further from the truth. In fact, it’s…

RICE 2022: 5 Things Everyone in Retail Should Know About the Metaverse

The first thing Cathy Hackl, Chief Metaverse Officer at Future Intelligence Group, wants people to know about the metaverse is that you…

How Small and Local Marketers can Take Advantage of the Metaverse

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital…

New Meta Brick-and-Mortar Store Offers Shoppers Intro to the Metaverse

All the buzz surrounding the virtual experiences within the metaverse has, ironically, brought Meta into the real world. The company formerly known…

Victoria’s Secret Introduces Digital-Only Tween Brand Happy Nation

Victoria’s Secret & Co. (VS&Co.) has introduced the Happy Nation digital only brand for tweens. The size-inclusive, gender-free product line serves ages…