metaverse

How Claire’s New IP Universe Started in the Metaverse

Claire’s relevance was waning in the late 2010s as the shopping malls where so many of its stores were located became less…

Embracing Community, Data and Failure: Top Trends and Takeaways from AWNY

What better place than a defunct mall to explore the future of retail and customer engagement? That’s exactly what attendees at Advertising…

In the New World of Beauty, Community is the Core and Technology is the Enabler

Sasha Radic, Managing Director of the investment bank Jefferies, believes that beauty is one of the most exciting and “special” sectors in…

AI’s Rapid Growth Combined with Other Emerging Technologies Will Drive Greater Accessibility

Consumers are cautious and somewhat “on watch” when it comes to AI, but they know they’ll need to reconcile their reservations. According…

NBA’s Hornets Create Buzz with Virtual Fan Shop

The National Basketball Association’s Charlotte Hornets have debuted a Virtual Fan Shop that will allow fans to interact with each other virtually…

Meta Debuts Suite of New AI Tools Including Chatbots, Celeb Voices and Image Editing

Meta debuted a series of new AI-powered tools for its social platforms, including Facebook, Instagram, Messenger and WhatsApp, at its annual developers…

Walmart: Virtual Worlds Offer Chance to ‘Experiment with a New Type of Commerce’

Walmart is actively pursuing what it sees as the “future of retail” in gaming environments. The company shared details about a number…

Fenty Beauty Launches Product-Creation Activation in Roblox

Fenty Beauty’s new Roblox activation will feature interactive scavenger hunts, mazes and other opportunities to learn about the inspirations for, and ingredients…

Nike Launches Air Max-Themed Island in Fortnite

Epic Games has created Airphoria, a Fortnite island created in partnership with Nike using the Unreal Editor for Fortnite (UEFN), with support…

RICE23: Coach Exec on Bringing Substance (and Marketing Savvy) to the Metaverse

A retailer’s marketing campaign is only as good as the creativity behind it, no matter how advanced the tools used to communicate…

GameStop Posts $50.5 Million Loss in Q1, Fires CEO

After reporting its first quarterly profit in two years in March 2023, troubled retailer GameStop posted a $50.5 million loss in Q1…

Deloitte: UGC and Gaming Offer Brands New Opportunities to Build Connections

Could we soon have a follow-up to the Buggles’ 1981 song Video Killed the Radio Star? If the findings of Deloitte’s 17th…

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2024 Predictions Report: 15 Experts Reveal Top Tech & Trends

Ingredients for Holiday Marketing Magic: Agility, Creativity and Personalization

For 65% of Consumers, Companies’ Sustainability Profile Influences Purchase Decisions

Turn Payments into a CX Differentiator with BNPL, Digital Wallets and Better Orchestration

metaverse

How Claire’s New IP Universe Started in the Metaverse

Embracing Community, Data and Failure: Top Trends and Takeaways from AWNY

In the New World of Beauty, Community is the Core and Technology is the Enabler

AI’s Rapid Growth Combined with Other Emerging Technologies Will Drive Greater Accessibility

NBA’s Hornets Create Buzz with Virtual Fan Shop

Meta Debuts Suite of New AI Tools Including Chatbots, Celeb Voices and Image Editing

Walmart: Virtual Worlds Offer Chance to ‘Experiment with a New Type of Commerce’

Fenty Beauty Launches Product-Creation Activation in Roblox

Nike Launches Air Max-Themed Island in Fortnite

RICE23: Coach Exec on Bringing Substance (and Marketing Savvy) to the Metaverse

GameStop Posts $50.5 Million Loss in Q1, Fires CEO

Deloitte: UGC and Gaming Offer Brands New Opportunities to Build Connections

2024 Predictions Report: 15 Experts Reveal Top Tech & Trends

Ingredients for Holiday Marketing Magic: Agility, Creativity and Personalization

For 65% of Consumers, Companies’ Sustainability Profile Influences Purchase Decisions

Turn Payments into a CX Differentiator with BNPL, Digital Wallets and Better Orchestration

How to Grow Your Retail Business with Connected TV

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Responsible Business USA 2024

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