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AI has the potential to transform retail as we know it.

AI Isn’t Going Anywhere: How Retailers Plan to Deploy the Tech in 2024

Artificial intelligence dominated headlines and water cooler conversations in 2023, and 2024 is looking to be no different…

Features January 15
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Claire's CMO Kristin Patrick shared an exclusive view of the retailer's growing IP universe, which has ShimmerVille at the center, and includes the metaverse, social, OOH, stores and more.

How Claire’s New IP Universe Started in the Metaverse

Claire’s relevance was waning in the late 2010s as the shopping malls where so many of its stores…

Features November 7
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Retail TouchPoints was onsite at Advertising Week NY to bring you the top takeaways from the biggest names in media, marketing and advertising.

Embracing Community, Data and Failure: Top Trends and Takeaways from AWNY

What better place than a defunct mall to explore the future of retail and customer engagement? That’s exactly…

Features October 24
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Brands like E.l.f. Beauty are embracing a new era of consumer engagement -- one where social media and even metaverse platforms are creating powerful vehicles for fostering community.

In the New World of Beauty, Community is the Core and Technology is the Enabler

Sasha Radic, Managing Director of the investment bank Jefferies, believes that beauty is one of the most exciting…

Features October 23
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AI’s Rapid Growth Combined with Other Emerging Technologies Will Drive Greater Accessibility

Consumers are cautious and somewhat “on watch” when it comes to AI, but they know they’ll need to…

Executive Viewpoints October 12
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NBA’s Hornets Create Buzz with Virtual Fan Shop

The National Basketball Association’s Charlotte Hornets have debuted a Virtual Fan Shop that will allow fans to interact…

News October 10
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Meta unveils new AI tools.

Meta Debuts Suite of New AI Tools Including Chatbots, Celeb Voices and Image Editing

Meta debuted a series of new AI-powered tools for its social platforms, including Facebook, Instagram, Messenger and WhatsApp,…

News September 28
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Walmart is adding commerce features to its House Flip mobile game.

Walmart: Virtual Worlds Offer Chance to ‘Experiment with a New Type of Commerce’

Walmart is actively pursuing what it sees as the “future of retail” in gaming environments. The company shared…

News September 22
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Fenty Beauty Launches Product-Creation Activation in Roblox

Fenty Beauty’s new Roblox activation will feature interactive scavenger hunts, mazes and other opportunities to learn about the…

News June 30
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