Nike Launches Air Max-Themed Island in Fortnite
Epic Games has created Airphoria, a Fortnite island created in partnership with Nike using the Unreal Editor for…
News June 23
Latest In: metaverse
RICE23: Coach Exec on Bringing Substance (and Marketing Savvy) to the Metaverse
A retailer’s marketing campaign is only as good as the creativity behind it, no matter how advanced the…
Features June 15
GameStop Posts $50.5 Million Loss in Q1, Fires CEO
After reporting its first quarterly profit in two years in March 2023, troubled retailer GameStop posted a $50.5…
News June 8
Deloitte: UGC and Gaming Offer Brands New Opportunities to Build Connections
Could we soon have a follow-up to the Buggles’ 1981 song Video Killed the Radio Star? If the…
Features May 12
Coach, Clinique and Aéropostale Move Beyond Metaverse Hype with Tactical Omnichannel Activations
Just one year ago the business world was ablaze with the potential of the metaverse — new virtual…
Features April 4
How Virtual Planogram Creation is Giving Purina Insights for a Metaverse Commerce Revolution
While the opportunities VR and the metaverse offer for the customer experience is a well-explored path, the technology…
Features March 1
Vivienne Tam Brings NYFW Runway Show to the Metaverse
International fashion brand Vivienne Tam hosted an immersive metaverse experience at New York Fashion Week (NYFW) alongside its…
News February 15
With Growth Top-of-Mind, Luxury Brands Focus on Digital Goods and Virtual Experiences
Macroeconomic forces — from inflation to corporate layoffs and the unknown impacts of a recession — are creating…
Features February 7Top Stories
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