Claire’s Wants to Meet ‘Gen Zalpha’ in the Metaverse
Claire’s Stores has launched a new digital world called ShimmerVille in Roblox to connect with “Gen Zalpha” in…
News October 27
Latest In: metaverse
Space Station Gift Shops? Dream Big World to Link Retail with Space Tourism
Lifestyle brand Dream Big World has partnered with aerospace component manufacturer Orbital Assembly (OA) to (eventually) create a…
News October 14
Meta Looks to Creators, Messaging for New Ways to Connect Consumers and Brands
Meta has unveiled a suite of product updates across Facebook, Instagram and its messaging platforms aimed at bolstering…
News October 4
Naver Acquires Poshmark for $1.2 Billion
Korean internet company Naver Corp. will acquire Poshmark for approximately $1.2 billion, or $17.90 per share. The price…
News October 4
The Future of Digital Consumer Engagement: How Branded Web3 Communities using NFTs and Metaverses Can Rewrite the Rules of Marketing
One of the hottest topics in marketing over the last 18 months has been non-fungible tokens, or NFTs.…
Executive Viewpoints September 21
How Technology is Supporting the Era of ‘Value’ and ‘Values’
Faced with an endless number of brands, product options and channels to shop through, consumers are looking for…
Features August 19
As Gen Z Gains Spending Power, Luxury Brands Go Big with Digital
Once reserved for an ultra-affluent clientele with disposable income to spend on shopping trips in the world’s most…
Features August 18
How Kids Foot Locker Inspires Gen Alpha…from TikTok to the Metaverse
While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the…
Features August 17
PacSun Taps Virtual Influencer for BTS, Holiday Campaigns
PacSun has teamed up with a new kind of spokesperson for its back-to-school and holiday 2022 marketing campaigns…
News August 15Top Stories
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