New ‘Phygital’ Experience at Saks, Neiman Marcus Aims to Bring Shoppers into the Metaverse
Fashion designer Jonathan Koon has teamed up with the retail-focused metaverse world Highstreet to launch a “phygital” experience…
News August 1
Latest In: metaverse
Ecommerce Check-In: Has 2022 Shaped Up the Way We Predicted?
The ecommerce boom of 2020 brought millions of new shoppers to digital platforms, and that growth trajectory continued…
Features July 22
Inside PUMA’s ‘Humble’ Approach to Metaverse Strategy
When it comes to world building in the metaverse, the creative opportunities are essentially limitless. That’s why, as…
Features July 14
Why Walmart is Doubling Down on Augmented Reality
Augmented reality tech is nothing new — in fact, it’s been around since 1968 (surprising, right?). And yet,…
Features July 12
A Metaverse Action Prep Plan for Brands
You’ve been reading about the metaverse, and you aren’t sure what to do about it yet. Is it…
Executive Viewpoints July 7
Retail in the Metaverse
The world has entered the next frontier of a commerce technological revolution. Move over real life; the metaverse is…
Executive Viewpoints June 20
Customer Service in the Metaverse: How Retailers Can Prepare for a Whole New (Virtual) World
When Facebook, Inc., announced in October 2021 that it planned to change its name to Meta, searches for…
Executive Viewpoints June 14
Timberland Treks into the Metaverse Via Fortnite
Footwear brand Timberland has stepped into the metaverse with the launch of its semiannual CONSTRUCT: 10061 design program…
News June 13
Moving into the Metaverse: Growing Swath of Brands Test Out Virtual Experiences
Editor’s Note: Be sure to check out Part 1 of this series focusing on evolving consumer perceptions of…
Features June 13Top Stories
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