Bazaarvoice, a leader in hosted social commerce applications yesterday announced at the Social Commerce Summit 2010 that it has partnered with Google to share high-quality product review content from Bazaarvoice client sites on Google Web Search, Google Product Search and Google AdWords ads.
The integration is designed to enable retailers and manufacturers using Bazaarvoice to leverage their product review content to drive more high-quality traffic from Google, and provide brand exposure to qualified shoppers. Consumers benefit from immediate access to opinions from other customers as they research and complete purchases, adding relevance and authenticity. Bazaarvoice is Google’s first publicly integrated platform partner for product review content and is making the new capabilities immediately available to retailers and manufacturers as SyndicateVoice™ for Search.
“In the past four years, there has been a tremendous change in consumer shopping behavior as people increasingly rely on information from their friends and peers to make purchase decisions,” said Brett Hurt, founder and CEO of Bazaarvoice. “It is a big honor to be Google’s partner in this industry first, and this will be transformational for our retail clients and their suppliers.”
Bazaarvoice’s social commerce platform supports product Ratings & Reviews, Ask & Answer, and Stories on more than 800 sites. Now, with client permission, Bazaarvoice can tap the power of the platform to feed full-text product reviews to Google on behalf of the retailer.
The integration provides retailers and manufacturers the opportunity to boost brand exposure through full-length reviews, ratings information through Web snippets and aggregate star ratings in Google Advertising.
The data feed of full-text review content is available through Bazaarvoice’s new SyndicateVoice for Search offering. SyndicateVoice for Search is designed to enable brand sites capture purchase-ready searchers at every stage of the purchase process. User-generated content provides fresh content that relates directly to products in the customer’s language, using the same words shoppers would use to find products.