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Dollar General Puts Emphasis on Rural Shoppers by Enhancing Retail Media Network

Dollar General is enhancing its retail media network, DGMN, to better serve rural communities through the use of first-party data. DGMN helps…

How Gorjana Beat Costly, Wasteful Fraudulent Ad Clicks

Digital advertising, whether it’s placed on search engines like Google or social media sites like Facebook, is the lifeblood of a successful…

Facebook Tests New Functionalities for In-Stream Video Ads

Facebook and Instagram are adding new In-Stream video capabilities to help retailers maximize the impact of their video ad experiences. New options…

Pinterest Partners with Solution Providers to Streamline Creation of Multiple Unique Ads

Pinterest has created a new badge, Dynamic Creative, that will let advertisers, including retailers, partner with platforms to design performance-driven pins with…

The Deal Makers And Breakers Of Online Retail

Competition brings out the best in us. But in the present landscape of online retail, the competition is so fierce that if…

MM.LaFleur Ads Go Subterranean To Boost Search 140% In NYC, 170% In Boston

Generating brand awareness and driving customer acquisition can be a challenge, especially when trying to attract an on-the-go, urban consumer who doesn’t…

72% Of Shoppers Prefer Social Ads From SMBs During Holiday Season

The holiday season is an excellent time for local retailers to optimize their social media strategy: 72% of shoppers say they prefer…

Digital Ad Placement Startup Mabaya Gets $2.25 Million In Funding

In physical-world retailing, brands pay retailers to put their products at eye level in high-traffic areas. Mabaya, a Tel Aviv-based startup that…

Consumers Express Frustration Over Irrelevant Online Content

Consumers no longer have patience for batch-and-blast marketing campaigns and irrelevant online content, according to new research released by Harris Interactive and…

Bazaarvoice Teams with Google to Bring Product Reviews to Google Search and Ads

Bazaarvoice, a leader in hosted social commerce applications yesterday announced at the Social Commerce Summit 2010 that it has partnered with Google…