Pinterest has created a new badge, Dynamic Creative, that will let advertisers, including retailers, partner with platforms to design performance-driven pins with audience-specific messaging using dynamic creative tools and templates. StitcherAds, RevJet and Smartly.io are the first three Dynamic Creative partners.
Companies can work with Dynamic Creative badge holders to generate multiple versions of new pins, either from uploaded assets or a product feed where they can automatically import product data like price, location and availability. The goal is to create hundreds of unique ads from this data in order to reduce the time and effort necessary for unique, relevant messaging.
“We are delighted to partner with Pinterest and excited about the benefits this will offer Pinterest advertisers,” said Boaz Cohen, SVP of Business Development at StitcherAds in a statement. “We’re also honored to have received the esteemed recognition of Pinterest’s Dynamic Creative Partner badge. This acknowledgment validates our hard work and testifies to the significant impact that our technology makes.”
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