Editor's Perspective

To Tackle Workforce Issues, Retail Leaders Need to Display Their Vulnerability

With our Editors Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in…

Scenes from a Supermarket

Our regular Editor’s Perspectives column offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends…

Somewhat Surprisingly, Stores Still Have the Ability to Surprise

Our regular Editors Perspectives column offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail,…

It’s Barbie’s World, We’re Just Living in It

With our Editors Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they dig into the latest…

What is American Dream — and What Does it Want to Be? RTP Editors Weigh In

All eyes and ears have been on American Dream since the project’s initial proposal in 2003. Initially dubbed Meadowlands Xanadu, the mega-mall-slash-experience-center…

3 Brands Using Content To Build Connections & Communities During COVID-19

We’re all trying to navigate a new normal…as people and as professionals. I know I’m personally spending more time on social media,…

An Open Letter To The Retail TouchPoints Community

First, please accept our sincere wishes that you and your loved ones are staying well. Even for an industry accustomed to dealing…

Standout Super Bowl Ads Tap Humor And Empathy To Pack A Powerful Punch

5 Storytelling Lessons From A Diverse Range Of Brands…

The Case For An Updated Focus On Customer Lifetime Value

Today’s marketers have lots of tools for measuring individuals’ Customer Lifetime Value (CLV). Companies like Adobe and Salesforce, along with platforms like…

Cause Marketing Can Drive Shopper Loyalty — But Only When It’s Sincere

Several recent articles I’ve written have touched on the importance of corporate responsibility. Shoppers, particularly among younger generations, increasingly will flock to…

Measuring Marketing Spend In 2018: Why Cross-Channel Attribution Matters Most

With nearly nine in 10 retailers having increased their marketing budgets in 2018, according to RetailMeNot, merchants are strongly motivated to ensure the money is…