Editor's Perspective

What is American Dream — and What Does it Want to Be? RTP Editors Weigh In

All eyes and ears have been on American Dream since the project’s initial proposal in 2003. Initially dubbed Meadowlands Xanadu, the mega-mall-slash-experience-center…

3 Brands Using Content To Build Connections & Communities During COVID-19

We’re all trying to navigate a new normal…as people and as professionals. I know I’m personally spending more time on social media,…

An Open Letter To The Retail TouchPoints Community

First, please accept our sincere wishes that you and your loved ones are staying well. Even for an industry accustomed to dealing…

Standout Super Bowl Ads Tap Humor And Empathy To Pack A Powerful Punch

5 Storytelling Lessons From A Diverse Range Of Brands…

The Case For An Updated Focus On Customer Lifetime Value

Today’s marketers have lots of tools for measuring individuals’ Customer Lifetime Value (CLV). Companies like Adobe and Salesforce, along with platforms like…

Cause Marketing Can Drive Shopper Loyalty — But Only When It’s Sincere

Several recent articles I’ve written have touched on the importance of corporate responsibility. Shoppers, particularly among younger generations, increasingly will flock to…

Measuring Marketing Spend In 2018: Why Cross-Channel Attribution Matters Most

With nearly nine in 10 retailers having increased their marketing budgets in 2018, according to RetailMeNot, merchants are strongly motivated to ensure the money is…

Starboard Cruise ‘Fun Shops’ Less About Transactions Than Creating Experiences

For some people shopping, a.k.a. retail therapy, provides as much relaxation as a cruise vacation. Starboard Cruise Services strives to combine the…

Data Is The Bedrock, But It Needs A Purpose: Thoughts From Salesforce Connections

Two weeks ago when I attended Salesforce Connections in Chicago, one major theme captured my attention: it is vital to track, analyze and understand shopper…

#RIC18 Store Tours: From Luggage, Books And Running Gear To Kitchenware And Candy

Every year, Retail TouchPoints kicks off its annual Retail Innovation Conference by hosting a Store Tours event that gives attendees a first-hand look behind the scenes at leading…

Magento, NetSuite Conferences Illustrate What B2C Can Teach B2B

While the Retail TouchPoints team is gearing up for next week’s 2018 Retail Innovation Conference in New York City, I had the opportunity to attend two…

Answering The Question: Why Change Now?

At the recent Oracle Industry Connect event, I had the opportunity to learn about the digital transformation of Casey’s General Stores — the fourth-largest convenience chain…