Bazaarvoice

Why You Need a Content Supply Chain

In today’s social media-driven economy, the word content has never held more weight and currency. Consumers can’t get enough — the average…

Facebook Ups the Shopping Ante with new Livestreaming, Community Commerce Features

Fresh off its rebrand, Meta has introduced a series of new tools to make shopping and buying easier on its flagship platforms…

How Sam’s Club Leverages Online Content to Boost Consumer Confidence

Brands and retailers often use reviews, ratings and other types of content to boost consumers’ confidence about a pending purchase. At a…

From Disgruntled To Loyal: Building Trust In Spite Of Negative Reviews

It happens. Despite your brand’s best efforts to delight customers or provide consistent product quality, every now and then you’re likely to…

Bazaarvoice Acquires Influenster, Boosting Network Reach To 6 Million Users

Bazaarvoice, a product review and user-generated content platform with a network of 6,000+ global brand and retailer web sites, has acquired Influenster,…

Three Lessons From The 2018 Holiday Retail Season

With the dust settling from the holidays, it’s an important time to look back at consumer shopping behavior from the last month…

Bazaarvoice Acquires AddStructure To Enhance CGC Offerings

Bazaarvoice, a provider of consumer-generated content (CGC), advertising and personalization solutions, has acquired search and discovery e-Commerce applications provider AddStructure for an…

Customer Reviews Help Brand Gain Quick Traction With Retailers

After establishing its business with natural products specialty stores and a select group of e-Commerce companies, the Seaweed Bath Co., a manufacturer,…

UGC Influence On Store Purchases Grows To 45%

As consumers move seamlessly between the online and offline worlds while they shop, online research is increasingly influencing their in-store purchasing decisions….