From Disgruntled To Loyal: Building Trust In Spite Of Negative Reviews
It happens. Despite your brand’s best efforts to delight customers or provide consistent product quality, every now and…
Executive Viewpoints February 27
Latest In: Bazaarvoice
Bazaarvoice Acquires Influenster, Boosting Network Reach To 6 Million Users
Bazaarvoice, a product review and user-generated content platform with a network of 6,000+ global brand and retailer web…
News August 28
Three Lessons From The 2018 Holiday Retail Season
With the dust settling from the holidays, it’s an important time to look back at consumer shopping behavior…
Executive Viewpoints January 21
Bazaarvoice Acquires AddStructure To Enhance CGC Offerings
Bazaarvoice, a provider of consumer-generated content (CGC), advertising and personalization solutions, has acquired search and discovery e-Commerce applications…
News February 23
Customer Reviews Help Brand Gain Quick Traction With Retailers
After establishing its business with natural products specialty stores and a select group of e-Commerce companies, the Seaweed…
Features February 12
UGC Influence On Store Purchases Grows To 45%
As consumers move seamlessly between the online and offline worlds while they shop, online research is increasingly influencing…
News February 12
How To Take Advantage Of The Super Bowl TV Rush: Three Tips For Brands And Retailers
As February approaches, Super Bowl season is in full effect as teams, fans and brands prepare for the…
Executive Viewpoints January 24
Consumer Reviews Help Formula Seller Boost Retail Presence 131%
Businesses that don’t get much publicity, or can’t afford a major advertising campaign, often rely on word of…
Features November 18
Influencer Marketing With A CGC Twist
In a world where 92% of consumers trust recommendations from other people over brand messaging, companies must harness…
Executive Viewpoints September 12Top Stories
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