TikTok Shop Sellers Gain Easier Access to Their Own User-Generated Content
Many sellers on TikTok Shop, which is driven by discovery, face a second challenge after they have attracted…
News March 27
Latest In: Bazaarvoice
JCPenney Joins SPARC Group to Form Catalyst Brands
JCPenney and SPARC Group, which holds a portfolio of brands including Aéropostale, Brooks Brothers, Eddie Bauer, Lucky Brand…
News January 9
JCPenney Joins Syndication Network to Amplify User-Generated Content
JCPenney has joined the Bazaarvoice Visual Syndication Network, which allows for end-to-end management of user-generated content (UGC) within…
News September 18
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
3 Winning Omnichannel Strategies for Unifying the In-Store and Online Shopping Experiences
Malls have been gathering places for moviegoers, mall walkers and of course shoppers for decades. As consumers turned…
Executive Viewpoints November 6
Why You Need a Content Supply Chain
In today’s social media-driven economy, the word content has never held more weight and currency. Consumers can’t get…
Executive Viewpoints November 7
Why Brands Need to Prioritize User-Generated Content Within Their Marketing Strategies
With consumers spending more money online and more time on social media (more than half of the global…
Executive Viewpoints January 14
Why all Retail Bets are on Social Commerce
During the height of the pandemic, we had a lot of time on our hands. Stuck at home,…
Executive Viewpoints November 22
Facebook Ups the Shopping Ante with new Livestreaming, Community Commerce Features
Fresh off its rebrand, Meta has introduced a series of new tools to make shopping and buying easier…
News November 15
How Sam’s Club Leverages Online Content to Boost Consumer Confidence
Brands and retailers often use reviews, ratings and other types of content to boost consumers’ confidence about a…
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