reviews

4 Strategies from the Most Visible Retail Brands

In today’s retail industry, marketers are under tremendous pressure to hone their strategies in order to elevate their digital presence above that…

Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into…

Amazon Lays Out Cross-Industry Strategy for Fighting Fake Reviews

Amazon has announced additional steps to curb fake reviews on its marketplace as it aims to fight back against the illicit “fake…

Turning Criticism into Opportunity: A Guide for Merchants to Deal with Negative Online Reviews

As a business owner, negative reviews on your product or service can be distressing and damage your reputation and revenue, regardless of…

Study: Why Marketplaces Attract Valuable ‘Power Shoppers’

Today’s online shoppers have become accustomed to a wide selection of in-stock products at competitive prices that can be delivered in a…

What Motivates Customers to Contribute UGC? Exclusivity, Sampling and Community

Brands know that user-generated content (UGC) — ratings, reviews, and consumers submitting video, imagery and Q&A content — are effective tools for…

To Enable Customer Reviews, Or Not To Enable Customer Reviews?

Customer reviews are a tricky proposition. Although online reviews influence 9 in 10 consumers when they make purchasing decisions, they also enable one disgruntled…

New Lifestyle Site Helps Millennials Simplify Shopping

The founders of the brand agency Figliulo&Partners have launched Quiddity, a video-based product reviews and lifestyle site. Quiddity is launching with six…

TurnTo Unveils Free Review Syndication Network

TurnTo Networks has announced its Open Review Syndication network is now available for free, to brands that are sharing product review content to the network…

Consumers Rely On Online Reviews, But Don’t Completely Trust Them

While the majority of consumers believe online reviews help them along their shopping journey (88%), only a fraction of these customers (18%)…

Survey: 45% Of Shoppers Shun SMBs With Poorly Designed Web Sites

With more and more shoppers using digital channels to discover, interact with and rate real-world businesses, the value of a strong online…

Purchase Likelihood Highest For Products Rated Between 4.2 And 4.5 Out Of 5 Stars

While every retailer and solution provider pushes for perfect ratings to illustrate the effectiveness of their products, these ideal ratings may not…

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