reviews

Study: Why Marketplaces Attract Valuable ‘Power Shoppers’

Today’s online shoppers have become accustomed to a wide selection of in-stock products at competitive prices that can be delivered in a…

What Motivates Customers to Contribute UGC? Exclusivity, Sampling and Community

Brands know that user-generated content (UGC) — ratings, reviews, and consumers submitting video, imagery and Q&A content — are effective tools for…

To Enable Customer Reviews, Or Not To Enable Customer Reviews?

Customer reviews are a tricky proposition. Although online reviews influence 9 in 10 consumers when they make purchasing decisions, they also enable one disgruntled…

New Lifestyle Site Helps Millennials Simplify Shopping

The founders of the brand agency Figliulo&Partners have launched Quiddity, a video-based product reviews and lifestyle site. Quiddity is launching with six…

TurnTo Unveils Free Review Syndication Network

TurnTo Networks has announced its Open Review Syndication network is now available for free, to brands that are sharing product review content to the network…

Consumers Rely On Online Reviews, But Don’t Completely Trust Them

While the majority of consumers believe online reviews help them along their shopping journey (88%), only a fraction of these customers (18%)…

Survey: 45% Of Shoppers Shun SMBs With Poorly Designed Web Sites

With more and more shoppers using digital channels to discover, interact with and rate real-world businesses, the value of a strong online…

Purchase Likelihood Highest For Products Rated Between 4.2 And 4.5 Out Of 5 Stars

While every retailer and solution provider pushes for perfect ratings to illustrate the effectiveness of their products, these ideal ratings may not…

FramesDirect.com Drives Growth With Ratings And Reviews

Buying eyeglasses online can be a challenging process. After all, there is a multitude of factors to consider, including face shape, lens…

Charlotte Russe Maximizes Social Sharing With New E-Commerce And Mobile-Optimized Sites

Retailers that cater to specific audiences and age segments are challenged to keep pace with their target customers’ wants and needs ―…

Vineyard Vines Accelerates Online Growth With Personalized Site Content

Powerful web capabilities allow retailers to integrate personalized content and interactive features that resonate with shoppers, and in turn boost brand loyalty…