4 Strategies from the Most Visible Retail Brands
In today’s retail industry, marketers are under tremendous pressure to hone their strategies in order to elevate their…
Executive Viewpoints April 15
Latest In: reviews
Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper
It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as…
Features September 27
Amazon Lays Out Cross-Industry Strategy for Fighting Fake Reviews
Amazon has announced additional steps to curb fake reviews on its marketplace as it aims to fight back…
News June 13
Turning Criticism into Opportunity: A Guide for Merchants to Deal with Negative Online Reviews
As a business owner, negative reviews on your product or service can be distressing and damage your reputation…
Executive Viewpoints May 31
Study: Why Marketplaces Attract Valuable ‘Power Shoppers’
Today’s online shoppers have become accustomed to a wide selection of in-stock products at competitive prices that can…
Features January 28
How to Get More Customer Reviews on Your Boutique Website
No offense, but you’re not exactly the most unbiased source when it comes to how awesome your products…
Executive Viewpoints March 26
What Motivates Customers to Contribute UGC? Exclusivity, Sampling and Community
Brands know that user-generated content (UGC) — ratings, reviews, and consumers submitting video, imagery and Q&A content —…
Features March 12
To Enable Customer Reviews, Or Not To Enable Customer Reviews?
Customer reviews are a tricky proposition. Although online reviews influence 9 in 10 consumers when they make purchasing decisions, they…
Executive Viewpoints April 13Unconventional Marketing: Turn Public Complaints Into Gold And Boost Your Sales Up To 40%
By Jaakko Timonen, No No No Are you one of the marketers who is constantly asking how to…
Executive Viewpoints December 31Featured
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