Grocery chain Save A Lot has debuted its first-ever loyalty program — Save A Lot Rewards.
Available via a new mobile app, Save A Lot Rewards offers shoppers points called “dots” that can be redeemed for rewards and free products. Independent Save A Lot Retail stores across the chain’s 750-strong fleet will have the flexibility to customize the app with local offers alongside national offers; the app also features exclusive coupons and deals.
“Because we’ve waited to launch this loyalty program, we’ve had the advantage to observe the marketplace and take the best of what works, to maximize value for Save A Lot shoppers,” said Katie Kobus, VP of Marketing at Save A Lot in a statement. “We’re providing this added technology to Save A Lot retail [store operators] at no cost, offering a strong baseline program with several options for local stores to do what they do best — localize for their customers.”
The Save A Lot Rewards app is now available in both the Apple and Android app stores, and to celebrate its launch, from now through Nov. 19 Save A Lot will offer exclusive, weekly offers for new and existing loyalty customers.
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“Save A Lot Rewards marks our evolution in the digital space — even as an independent, bannered wholesaler, we recognize the importance of personalized and incentivized shopping,” said Trey Johnson, Chief Merchandising and Marketing Officer at Save A Lot in a statement. “There’s benefit in a loyalty program for everyone — more value for our shoppers to get better deals, and value for us in learning more about who is shopping at Save A Lot, so we can better serve them.”
The rewards app is only Save A Lot’s most recent enhancement. Other improvements have included the launch of a microfulfillment center to support on-demand delivery, the debut of a new automated food traceability network and the addition of a retail media network.
