Save A Lot is partnering with Retail Fluent Media Network (RFMN) to bring Digital Window Signs to stores, including 750 independently owned and operated locations across 32 U.S. states.
Through the strategic partnership, nearly 900 stores will use RFMN’s dynamic Digital Window Signs to promote weekly sales programs, special events, promotional ads and other ad messages, powered by Save A Lot’s retail media network. To date, nearly 100 Save A Lot stores have rolled out 400 digital screens, and RFMN plans to nearly double the number of Digital Window signs in stores by Q1 2025.
RFMN is a retail media and ad tech company that specializes in providing solutions to independent grocers, mid- to large-scale chain supermarkets and convenience stores. In addition to the digital screens, RFMN provides Save A Lot’s “Retail Partners” (what the company calls its independent store owners) with end-to-end services to support the retail media business. For example, RFMN manages all content shared by the retailer and works with a network of artists and graphic designers to develop and launch dynamic ads across the store network.
“We’re thrilled to partner with Save A Lot’s independent Retail Partners to bring the power of our dynamic Digital Window Signs and an industry-leading ad tech platform to their extensive network of stores across the United States,” said Joni Elmore, Chief Commercial Officer at Retail Fluent Media Network in a statement. “This collaboration empowers local grocers to enhance their in-store advertising with real-time promotions and elevate engagement with customers and CPG partners. We look forward to giving more stores the opportunity to differentiate themselves in their market with stunning visuals.”
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