Save A Lot is bringing retail media capabilities to its network of 800 independently owned and operated stores to boost their competitive advantage and better serve price-conscious consumers.
Through a partnership with Swiftly, the discount grocery chain will be able to expand its digital footprint while giving its retailers access to robust digital advertising services. Swiftly’s out-of-the-box solutions are designed to help independent operators create mobile and web platforms that include personalized advertising and content, closed-loop reporting and data-driven consumer insights.
Save A Lot operators also will have access to Swiftly’s network of advertisers, helping them capitalize on the still-growing retail media market, which has typically skewed in favor of national chains. “Our solutions are tailor-made for retail independents like Save A Lot, and we’re confident in our ability to support the company’s digital journey from start to finish,” said Henry Kim, CEO of Swiftly in a statement.
Save A Lot plans to reinvest retail media revenue into enhancing digital services for its customers, aiming to boost store visits, increase basket sizes and drive more sales for its independent retail partners.
“In today’s competitive landscape, delivering value extends beyond pricing. It’s about seamlessly connecting with customers at every touch point,” said Trey Johnson, Chief Merchandising, Marketing and Sales Officer at Save A Lot in a statement. “By partnering with Swiftly we can equip our supplier partners with advanced tools for personalized communication and targeted promotions, thereby reinforcing relationships with our value-focused shoppers.”