digital advertising

Microsoft Takes Aim at Google, Amazon with Plans to Build ‘Omnichannel Retail Media Platform’

Microsoft is gearing up to take a bigger piece of the growing retail media pie with the debut of a suite of…

eBay Ads Holiday Report Reveals Keys to Advertising Success During an Elongated Season

There are a lot of theories about how inflation, supply chain constraints and other dynamics will impact consumer behaviors. While large-scale surveys…

Amazon Expands Advertising Options in CTV, Fresh Stores and Twitch

Amazon unveiled a slate of new advertising products and capabilities at its unBoxed conference, touting its ongoing mission to “make marketers’ lives…

Kroger Media Network Makes the Leap into CTV

The Kroger Co.‘s retail media advertising business, Kroger Precision Marketing (KPM), has teamed up with sell-side advertising platform Magnite to expand its…

Walmart and Roku Team Up to Take on TV Commerce

Walmart and Roku have announced a new partnership “to make TV streaming the next ecommerce shopping destination.” The new deal will push…

How One Auto Dealer Revved Up Car Sales in an Unexpected Place – Pinterest

Pinterest is the place to go if you need inspiration for décor, cooking, home improvement projects, summer fashion…the list goes on. But…

Reports: Microsoft’s Bing Quietly Launches Marketplace in Bid to Compete with Google Shopping

Microsoft it is reportedly testing out a new retail marketplace in the U.S. on its Bing search engine, according to multiple news…

3 Things Every Retailer Can Learn from Amazon

It’s easy to vilify Amazon. But for all its somewhat terrifying clout, questionable business practices and stories about its founder’s yacht-within-a-yacht, there…

As Meta Flounders, Amazon and Google Prove it’s All About the Advertising

Amazon shares were up approximately 14% in after-hours trading on Thursday, Feb. 3 after the company reported some truly impressive Q4 earnings….

Yahoo’s New Shoppable Ads Support Multi-Retailer Checkout

Yahoo has partnered with ecommerce enablement software MikMak to offer add-to-cart functionality and ecommerce analytics for advertising campaigns on its properties, which…

TikTok Debuts Creative Exchange to Help Advertisers Create Platform-Specific Content

TikTok has launched a pilot for its new Creative Exchange portal, aimed at helping brands develop TikTok-specific ads that will resonate with…

Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared…

digital advertising

Microsoft Takes Aim at Google, Amazon with Plans to Build ‘Omnichannel Retail Media Platform’

eBay Ads Holiday Report Reveals Keys to Advertising Success During an Elongated Season

Amazon Expands Advertising Options in CTV, Fresh Stores and Twitch

Kroger Media Network Makes the Leap into CTV

Walmart and Roku Team Up to Take on TV Commerce

How One Auto Dealer Revved Up Car Sales in an Unexpected Place – Pinterest

Reports: Microsoft’s Bing Quietly Launches Marketplace in Bid to Compete with Google Shopping

3 Things Every Retailer Can Learn from Amazon

As Meta Flounders, Amazon and Google Prove it’s All About the Advertising

Yahoo’s New Shoppable Ads Support Multi-Retailer Checkout

TikTok Debuts Creative Exchange to Help Advertisers Create Platform-Specific Content

Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

2023 Leading Vendors to the Top 1000 Retailers Report

5 Trends Shaping Retail Strategy and Execution in 2023

Influencer Marketing Spending Surges to $4.6 Billion — Here Are the Most Important Areas to Target

The New Shopper Habits Shaping the Future of Retail Analytics

How To Recession-Proof Your Marketing

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