digital advertising

Walmart and Roku Team Up to Take on TV Commerce

Walmart and Roku have announced a new partnership “to make TV streaming the next ecommerce shopping destination.” The new deal will push…

How One Auto Dealer Revved Up Car Sales in an Unexpected Place – Pinterest

Pinterest is the place to go if you need inspiration for décor, cooking, home improvement projects, summer fashion…the list goes on. But…

Reports: Microsoft’s Bing Quietly Launches Marketplace in Bid to Compete with Google Shopping

Microsoft it is reportedly testing out a new retail marketplace in the U.S. on its Bing search engine, according to multiple news…

3 Things Every Retailer Can Learn from Amazon

It’s easy to vilify Amazon. But for all its somewhat terrifying clout, questionable business practices and stories about its founder’s yacht-within-a-yacht, there…

As Meta Flounders, Amazon and Google Prove it’s All About the Advertising

Amazon shares were up approximately 14% in after-hours trading on Thursday, Feb. 3 after the company reported some truly impressive Q4 earnings….

Yahoo’s New Shoppable Ads Support Multi-Retailer Checkout

Yahoo has partnered with ecommerce enablement software MikMak to offer add-to-cart functionality and ecommerce analytics for advertising campaigns on its properties, which…

TikTok Debuts Creative Exchange to Help Advertisers Create Platform-Specific Content

TikTok has launched a pilot for its new Creative Exchange portal, aimed at helping brands develop TikTok-specific ads that will resonate with…

Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared…

TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features

Shopping has been happening organically on TikTok for a while. Case in point — #TikTokMadeMeBuyIt, which has entered the cultural lexicon and…

Health Brand Jocko Fuel’s Amazon Success Formula: ‘Fight AI with AI’

Every day, 1,797 new sellers join the Amazon marketplace. With similar growth trends for the many other online marketplaces now available, one…

Taking the Party to Third-Party Venues: A Look at Party City’s Move into Marketplaces

With more than 800 stores and another 250 to 300 pop-up locations during its Halloween high season, as well as a strong…

Why Google’s Recent Shopping Blitz is as Much About Advertising as Ecommerce Expansion

Google has indisputably cornered the market on search, and now the tech giant is setting its sights further afield as it looks…

Leveraging Customer Insights to Drive Personalization – A Retail Perspective

Supply Chain Impacts, Understaffed Stores Create Customer Loyalty Challenges

Streamline Product Data Management to Maximize Multichannel Growth

From Merchant-Centric to Customer-Centric: How to Transform Online Product Discovery

The 2022 Holiday Planning Guide for Retailers

JUN