digital advertising

TikTok Debuts Creative Exchange to Help Advertisers Create Platform-Specific Content

TikTok has launched a pilot for its new Creative Exchange portal, aimed at helping brands develop TikTok-specific ads that will resonate with…

Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared…

TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features

Shopping has been happening organically on TikTok for a while. Case in point — #TikTokMadeMeBuyIt, which has entered the cultural lexicon and…

Health Brand Jocko Fuel’s Amazon Success Formula: ‘Fight AI with AI’

Every day, 1,797 new sellers join the Amazon marketplace. With similar growth trends for the many other online marketplaces now available, one…

Taking the Party to Third-Party Venues: A Look at Party City’s Move into Marketplaces

With more than 800 stores and another 250 to 300 pop-up locations during its Halloween high season, as well as a strong…

Why Google’s Recent Shopping Blitz is as Much About Advertising as Ecommerce Expansion

Google has indisputably cornered the market on search, and now the tech giant is setting its sights further afield as it looks…

Petco Launches Retail Media Network

Petco has partnered with retail media platform CitrusAd to offer its vendors digital advertising opportunities across its ecommerce, desktop and mobile platforms….

Amazon: A Symbol Of Today’s Changing Digital Advertising Landscape

Amazon has become an icon for the digital retail space. Its ability to provide consumers with a convenient online shopping experience is…

Retailers Are Missing The Boat On Retargeting, But They Don’t Have To

Digital ads today tend to follow us around the Internet. One minute you are casually browsing for a new laptop bag or…

Macy’s And Nordstrom Are Most Buzzed About On Social Media

By monitoring social media feedback and conversations, brands and retailers can determine how top-of-mind they are with consumers. Of all brands and…

Leading Retailers Tap Native Advertising Program From We Heart It

Several brands and retailers, including Candie’s, Hollister, JCPenney and Old Navy have registered for the native advertising program from social network We Heart It. …

Don’t Lose the Human Touch: 69% of Shoppers Prefer Speaking With Live Agents

The 2021 Holiday Ecommerce Guide: Key Actions to Boost Success This Peak Season

Boost Productivity by Managing and Mitigating the New Stresses on Store Associates

Digitization of Daily Life Continues in 2021

56% of Consumers Plan to Host (and Grocery Shop for) Holiday Celebrations

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