digital advertising

Yahoo’s New Shoppable Ads Support Multi-Retailer Checkout

Yahoo has partnered with ecommerce enablement software MikMak to offer add-to-cart functionality and ecommerce analytics for advertising campaigns on its properties, which…

TikTok Debuts Creative Exchange to Help Advertisers Create Platform-Specific Content

TikTok has launched a pilot for its new Creative Exchange portal, aimed at helping brands develop TikTok-specific ads that will resonate with…

Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared…

TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features

Shopping has been happening organically on TikTok for a while. Case in point — #TikTokMadeMeBuyIt, which has entered the cultural lexicon and…

Health Brand Jocko Fuel’s Amazon Success Formula: ‘Fight AI with AI’

Every day, 1,797 new sellers join the Amazon marketplace. With similar growth trends for the many other online marketplaces now available, one…

Taking the Party to Third-Party Venues: A Look at Party City’s Move into Marketplaces

With more than 800 stores and another 250 to 300 pop-up locations during its Halloween high season, as well as a strong…

Why Google’s Recent Shopping Blitz is as Much About Advertising as Ecommerce Expansion

Google has indisputably cornered the market on search, and now the tech giant is setting its sights further afield as it looks…

Petco Launches Retail Media Network

Petco has partnered with retail media platform CitrusAd to offer its vendors digital advertising opportunities across its ecommerce, desktop and mobile platforms….

Amazon: A Symbol Of Today’s Changing Digital Advertising Landscape

Amazon has become an icon for the digital retail space. Its ability to provide consumers with a convenient online shopping experience is…

Retailers Are Missing The Boat On Retargeting, But They Don’t Have To

Digital ads today tend to follow us around the Internet. One minute you are casually browsing for a new laptop bag or…

Macy’s And Nordstrom Are Most Buzzed About On Social Media

By monitoring social media feedback and conversations, brands and retailers can determine how top-of-mind they are with consumers. Of all brands and…

Leading Retailers Tap Native Advertising Program From We Heart It

Several brands and retailers, including Candie’s, Hollister, JCPenney and Old Navy have registered for the native advertising program from social network We Heart It. …

digital advertising

Yahoo’s New Shoppable Ads Support Multi-Retailer Checkout

TikTok Debuts Creative Exchange to Help Advertisers Create Platform-Specific Content

Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features

Health Brand Jocko Fuel’s Amazon Success Formula: ‘Fight AI with AI’

Taking the Party to Third-Party Venues: A Look at Party City’s Move into Marketplaces

Why Google’s Recent Shopping Blitz is as Much About Advertising as Ecommerce Expansion

Petco Launches Retail Media Network

Amazon: A Symbol Of Today’s Changing Digital Advertising Landscape

Retailers Are Missing The Boat On Retargeting, But They Don’t Have To

Macy’s And Nordstrom Are Most Buzzed About On Social Media

Leading Retailers Tap Native Advertising Program From We Heart It

Discover the Companies Building the Metaverse (and What They Do)

With Brand Language Under a Microscope, AI-Powered Optimization Appeals to Marketers

2022 Customer Loyalty Data Study: What are the True Drivers of Loyalty in the Minds of Consumers?

5 Trends Shaping the Future of Ecommerce

7 Surprising Tax Facts That Will Impact Your DTC Strategy

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