Amazon: A Symbol Of Today’s Changing Digital Advertising Landscape
Amazon has become an icon for the digital retail space. Its ability to provide consumers with a convenient…
Executive Viewpoints December 12
Latest In: digital advertising
Retailers Are Missing The Boat On Retargeting, But They Don’t Have To
Digital ads today tend to follow us around the Internet. One minute you are casually browsing for a…
Executive Viewpoints January 5
Macy’s And Nordstrom Are Most Buzzed About On Social Media
By monitoring social media feedback and conversations, brands and retailers can determine how top-of-mind they are with consumers.…
News February 9Identifying And Engaging The Connected Customer
By Alicia Fiorletta, Senior Editor Countless research reports and studies have reaffirmed that consumers don’t see channels –…
Executive Viewpoints January 22Leading Retailers Tap Native Advertising Program From We Heart It
Several brands and retailers, including Candie’s, Hollister, JCPenney and Old Navy have registered for the native advertising program…
News May 23The New Era Of Digital Advertising
Search engines have been spotlighted as key entry points for brands and retailers to engage with ready-to-buy-consumers. Now,…
Executive Viewpoints March 28Top Stories
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