Yahoo’s New Shoppable Ads Support Multi-Retailer Checkout
Yahoo has partnered with ecommerce enablement software MikMak to offer add-to-cart functionality and ecommerce analytics for advertising campaigns…
News January 6
Latest In: digital advertising
TikTok Debuts Creative Exchange to Help Advertisers Create Platform-Specific Content
TikTok has launched a pilot for its new Creative Exchange portal, aimed at helping brands develop TikTok-specific ads…
News November 16
Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.
In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in…
Features October 21
TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features
Shopping has been happening organically on TikTok for a while. Case in point — #TikTokMadeMeBuyIt, which has entered…
News September 29
Health Brand Jocko Fuel’s Amazon Success Formula: ‘Fight AI with AI’
Every day, 1,797 new sellers join the Amazon marketplace. With similar growth trends for the many other online…
Features September 27
Taking the Party to Third-Party Venues: A Look at Party City’s Move into Marketplaces
With more than 800 stores and another 250 to 300 pop-up locations during its Halloween high season, as…
Features July 12
Why Google’s Recent Shopping Blitz is as Much About Advertising as Ecommerce Expansion
Google has indisputably cornered the market on search, and now the tech giant is setting its sights further…
Features June 4
Petco Launches Retail Media Network
Petco has partnered with retail media platform CitrusAd to offer its vendors digital advertising opportunities across its ecommerce,…
News May 14
Amazon: A Symbol Of Today’s Changing Digital Advertising Landscape
Amazon has become an icon for the digital retail space. Its ability to provide consumers with a convenient…
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