LivingSocial has announced a partnership with Custora, a provider of e-Commerce predictive marketing analytics, to help improve the customer experience, acquisition and retention.
As part of the collaboration, LivingSocial will leverage the Custora platform to better predict customer behavior and shopping activity. This capability will enable LivingSocial to deliver more personalized and timely communications, according to a Custora press release.
In addition, LivingSocial ― which now has more than 70 million members worldwide ― will use the platform to drive repeat purchases through more relevant marketing. The partnership will offer LivingSocial the necessary tools to analyze individual customer behavior and take action to improve the customer experience, noted Barry Judge, CMO for LivingSocial.
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