LivingSocial

Groupon Acquires Once-Valuable LivingSocial Site

Like its users, Groupon apparently can spot a bargain when it sees one. The daily deal site, which has recently transformed itself…

LivingSocial Adds Social Gifting, Passbook Integration To Mobile App

LivingSocial has updated its iPhone and iPad apps to provide users with quick and easy access to local deals and events. Offer…

LivingSocial Taps Custora Analytics To Enhance The Customer Experience

LivingSocial has announced a partnership with Custora, a provider of e-Commerce predictive marketing analytics, to help improve the customer experience, acquisition and…

Local Merchants Rethink Daily Deals As Groupon Sees Rise In Holiday Sales

Following a bumpy ride with daily deal sites, some retailers are questioning the value of the strategy. A small percentage (15%) of…

SMB Report: In-Store Technology, Daily Deals and Social Media Drive Growth For Smaller Retailers

Today’s small-to-medium business (SMB) retailers are challenged by key operational issues such as budgeting, limited resources and customer acquisition as they compete…

Local Merchants Improve Customer Acquisition Rates With Group Deals, Facebook Ads

Consumer interest in daily deals is driving retailers to invest in group deals due to their convenience and high ROI rate. According…

Merchants, Analysts Debate The Longevity of Daily Deals

Daily deals have emerged as a way for retailers to increase customer acquisitions and overall purchase rates. Sites such as Groupon and…

Google VP Of Commerce: Merging Online, Offline Experiences Is Top Priority

Since it’s inception in 1998, Google has maintained its reputation as an innovator and thought leader. Following announcements of its newest venture…

4 Tips For Mining ROI From Social Media Engagement, Group Buying

A primary concern for retailers and merchandisers planning to invest in social channels is how to effectively integrate commerce to extend cross-channel…