Pinterest Engages with Banana Republic for ‘Wedding Week’ Programming

Pinterest has teamed up with Banana Republic for its first-ever Wedding Week.
(Source: Pinterest)

Wedding season is in full swing, and searches on Pinterest for “wedding guest outfit inspiration” are up a whopping 3,800% year-over-year. To capitalize on the moment, Pinterest has teamed up with Banana Republic as its exclusive partner for a “Wedding Week” programming event. 

Snapshot of the new Pinterest Premiere Spotlight advertising offering.
Example of the new Pinterest Premiere Spotlight advertising offering. (Source: Pinterest)

Launched on May 17, 2023, the five-day campaign kicked off with a livestream shopping event from the Banana Republic store on Folsom Street in San Francisco, where creators Lauren Chan, Charlotte Bridgeman and Igee Okafor highlighted Banana Republic’s top picks for wedding guest apparel this season.

The full week of programming will focus on different aspects of the wedding planning process, showcasing content and products across bridal fashion and accessories, décor and favors in order to offer Pinners inspiration for their wedding planning or gifting ideas for guests.

The campaign also highlights Pinterest’s new Premiere Spotlight video takeover offering (currently in beta), which will showcase Banana Republic’s wedding guest styles in a premium, exclusive placement on the Search landing page for 24 hours. 


Featured Event
Join 5,000+ attendees for an immersive experience where you can get inspired by retail’s most innovative minds and see their big ideas in action.
Free Expo Pass for Retailers and Brands!
Access more than 100+ sessions. Save with our Early-Bird rate!



Access The Media Kit


Access Our Editorial Calendar

If you are downloading this on behalf of a client, please provide the company name and website information below: