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Sam’s Club Expands Retail Media Offering to Aid Product Discovery

Sam's Club ads new retail media offerings to aid product discovery.

Sam’s Club has partnered with ecommerce advertising solution Pacvue to help brands that advertise on the retailers’ site reach the right consumers at the right moment.

The new partnership is facilitated through an API integration with the Sam’s Club Members Access Platform (MAP), where brands access and manage their ad campaigns. Launched in June 2022, Sam’s Club MAP offers agencies, ad tech platforms, suppliers and marketers an additive advertising experience with tools, experiences and opportunities to help Sam’s Club members discover new products at the time they need and want them. Through the partnership with Pacvue, Sam’s Club MAP advertisers now have access to search and sponsored product ads.

“At Sam’s Club, we know our members and we know our curated assortment of items,” said Austin Leonard, Head of Sales for Sam’s Club MAP in a statement. “We know how to predict what our members want and need with great precision. With Sam’s Club MAP, we are building partnerships and ad experiences that are additive to our member’s experience. Search is such a key part of the member shopping experience, and through this first-to-market partnership with Pacvue we are able to extend this member-centric experience to our brand partners as we continue on our mission to make our self-service platform and sponsored product advertisements easy to buy, easy to sell and easy to operate.”

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