It will come as no surprise that when looking at the top players in U.S. ecommerce, Amazon leads the pack. What might be surprising is exactly how much of a lead the digital behemoth has.
Amazon is expected to make a staggering $367 billion in ecommerce sales in 2021, more than five times that of its next closest competitor, Walmart, which is projected to bring in a still respectable $64.62 billion, according to new research from eMarketer. In fact, this year Amazon will rake in more in online sales than the next nine ecommerce players combined, which include eBay, Apple, Best Buy and Target.
Retailers are frantically rushing to stake their claim in the expanding ecommerce landscape. Fueled by the pandemic, U.S. shoppers spent $813 billion online in 2020 — $183 billion more than in 2019, according to a recent report from Adobe. This momentum is expected to continue, with Adobe predicting that total ecommerce sales in the U.S. will top $1 trillion for the first time ever in 2022.
While Amazon is miles ahead of its rivals, the new data from eMarketer does present an interesting picture of the other big players in U.S. ecommerce. Target is lagging behind its big box rival Walmart with a projected $20.23 billion in ecommerce sales this year, compared to Walmart’s $64.62 billion. Meanwhile, the projections show pandemic winners such as Best Buy and The Home Depot continuing to play big in online commerce, as well as grocers Kroger and Costco (digital grocery being another sector that got a lift from COVID). Wayfair also stands out as being the only retailer among the top 10 with roots in pure-play digital.