Social Commerce

Pinterest Debuts Shoppable Livestreaming with Top Creators

Pinterest is launching into livestreaming with the debut of Pinterest TV — a series of in-app, live, shoppable video content that zeroes…

Zuckerberg Emphasizes Marketplaces and the Metaverse as he Pivots Facebook to a Younger Audience

[Editors’ Note: This story was originally published on Oct. 26. On Oct. 28, Zuckerberg followed up on the announcement covered in this…

Poshmark Rolls Out New Tools to Help Brands Connect with its 80M Users

Poshmark has launched a suite of social selling features designed to help brands and retailers connect with its community of largely millennial…

Reports: PayPal in Talks to Acquire Pinterest for $45 Billion

[Editors’ Note: Since the posting of this story, PayPal has denied the many rumors about a purchase of PayPal, saying in a…

As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. More and…

How True Religion and Supreme Reaped the Benefits of ‘No Marketing’ Marketing

Within its 25-year lifespan, Supreme has evolved from a highly local New York City institution to a world-renowned lifestyle brand with a…

Livestreaming: Debunking 5 Common Myths

“Livestreaming” is one of the buzziest terms of the moment in retail, but the live shopping concept has actually been around for…

TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features

Shopping has been happening organically on TikTok for a while. Case in point — #TikTokMadeMeBuyIt, which has entered the cultural lexicon and…

Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Seemingly every day there’s another announcement about a new feature enabling purchases on one social platform or another. In the last two…

5 Tips for Maximizing Influencer Marketing’s Impact

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social…

Want to Know the Holiday Season’s Top Trends? Look at Back-to-School for Insight

Back-to-school surveys across the retail sector point to a strong season, spurred by pent-up consumer demand. Deloitte indicated that parents’ projected spend was up 16% year over…

A Power-Packed Content Agenda Makes retailX the Must-Attend Event of the Summer

In just a few short weeks, retailX will pack a wealth of data, insights and practical advice into two days of keynotes,…

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