Pinterest has launched AR try-on for home décor products, enabling “Pinners” to virtually place items in their home and try before they buy from a retailers including Crate & Barrel, CB2, Walmart, West Elm and Wayfair.
Try-on for home décor is powered by the Pinterest Lens camera search technology and follows the launches of virtual try-on functionalities for lipstick and eyeshadow. The expansion of its AR visualization tech into the home décor category is critical to the platform’s social commerce ambitions: nine out of every 10 Pinners use Pinterest for home décor research and inspiration, and the company reports that Pinners are 5X more likely to purchase from try on-enabled Pins than standard Pins.
“Since the pandemic began, we’re seeing more digitally savvy shoppers than ever before, as millions of people now expect virtual and mobile options to try before they buy, see personalized recommendations and gather information as part of their decision-making process,” said Jeremy King, SVP of Engineering at Pinterest in a statement. “These behaviors are happening across Pinterest every day, which is why we’re continuing to advance technologies like AR try-on, and make Pinterest a full-funnel shopping destination that takes people from inspiration to purchase anywhere in the app.”
Try-on for home décor is currently rolling out in the U.S. on iOS and Android apps and will be available globally in the future. The Pinterest virtual home décor experience is now live across more than 80,000 shoppable Pins, and the beauty try-on experience is currently available across 14,000 shoppable Pins.
Here’s how it works:
- When browsing home decor products in the iOS or Android Pinterest app, three dots will appear in the top right corner of “Try On-enabled” Pins.
- Pinners click the Pin and select “Try in your space” to see the virtual product through their camera lens.
- The user can then adjust and place the product in their space to envision how it would look, as well as browse product information within the Pin for more details such as price.
- To shop, a user clicks the Pin to be directed to the checkout page on the retailer’s site.
“We understand that the path to purchase is not always linear, especially when it comes to furniture,” said Joan King, SVP of Ecommerce and International Operations for Crate & Barrel and CB2 in a statement. “Pinterest’s try-on for home décor tool is one of many examples of how our brands are exploring innovative solutions to make this journey as intuitive as possible by bridging the gap between virtual commerce and reality.”