Burton Snowboards Arms Associates With Mobile Checkout, Clienteling Access Chainwide

Burton Snowboards is equipping store associates with iPhones in its 70 locations so they can access omnichannel order management, mobile checkout, endless aisle and clienteling capabilities.

The mobile devices include the NewStore Omnichannel Platform, which is designed to streamline checkout and create personalized experiences on the store floor while efficiently managing order routing on the back end.

Since NewStore is a Salesforce partner, Burton also can use the platform to connect into Salesforce Commerce Cloud, giving it a single unified platform to manage e-Commerce, customers, transactions, store operations and inventory management.

“We sustainably design, strategically manufacture and extensively test all products with our customers and the snowboard lifestyle in mind,” said Josee Larocque, SVP of Operations, Burton Snowboards in a statement. “When it comes to our brand experience, it’s no different. We’re working on a complete digital transformation for 2020 and launching the NewStore platform is a critical piece of this journey. On the mountain or off, our customers will have the best experience possible.”


The NewStore app is designed to enable Burton customers to check out anywhere in the store so that they don’t have to wait in line at a stationary POS. Store associates pull up recent purchases and view their online profiles to determine specific likes, styles and preferences ― and if a customer wants an item that isn’t in-stock in the store, the associate can order the product online and have it shipped directly to the customer.

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