The Saadia Group has officially relaunched the iconic department store brand Lord & Taylor as a digital “Collective Store.” The new incarnation will include exclusive collaborations and merchandise, as well as first-class service and unique events to “bridge the 195-year heritage with a modern, innovative future,” the company said in a release.
Alongside classic favorites, the updated assortment will focus on up-and-coming and emerging brands, new launches across categories and a robust private label offering.
“The future of retail is fast and agile, mirrored by our team — which has managed to put together a fantastic assortment of merchandise and a website — in record time of less than 120 days,” said Jack Saadia, Principal and Co-founder of The Saadia Group in a statement. “We are deeply committed to continuing the rich legacy of the brand in a progressive way. Today’s unveil is just the beginning.”
The Saadia Group caters to a portfolio of consumer products across multiple categories, including fashion apparel in men’s, women’s and kids, footwear, women’s handbags, home textiles, furniture/décor, tech accessories and more. Through its Saadia Direct division, branded merchandise is sold exclusively at retail and outlet locations and online at nyandcompany.com, fashiontofigure.com, letote.com, nyandcompanycloset.com, fashiontofigurecloset.com, lordandtaylor.com, vintagefoundryco.com, thechichomestore.com, xrayjeans.com and hybridgreenlabel.com.