Bulk essentials retailer Boxed.com has been relaunched by online wholesale retailer MSG Distributors, which acquired the brand out of bankruptcy in 2023. Underpinning the relaunch will be ecommerce platform Spresso, which had been a part of Boxed until the brand’s bankruptcy, at which point the technology division was spun off as a separate entity. Jared Yaman, formerly COO and Co-founder of Boxed, now serves as Spresso’s CEO.
“We’re thrilled to power the reintroduction of Boxed,” said Yaman in a statement. “Our goal is to provide the tools businesses and consumers need to discover and restock their bulk essentials. Boxed is a beloved brand, and by infusing it with our advanced technology, we aim to create the premier online destination for convenient and smart shopping.”
Boxed filed for Chapter 11 in April 2023 and shut down operations after failing to find financial alternatives amid a challenging business environment and fallout from the collapse of Silicon Valley Bank. The company was bought by MSG a few months later, in August 2023.
The new Boxed.com will leverage Spresso technology and MSG’s established fulfillment network to deliver an enhanced customer experience and drive growth for the revived brand. Among the improvements that have been made to the site are:
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- A streamlined shopping experience: A headless API infrastructure provides a simple checkout flow with flexible fulfillment options;
- Comprehensive data modeling and advanced analytics: Custom data modeling will enable actionable insights and an improved experience for customers and vendors; and
- Machine learning-powered personalization: Advanced ML applications will generate tailored product suggestions to make basket building easier, boost customer loyalty and increase sales.
“Boxed has always been committed to providing exceptional value and convenience to our customers,” said Mark Gadayev, CEO at Boxed and MSG in a statement. “This partnership brings together the best of both worlds: Spresso’s cutting-edge technology in creating personalized experiences aligns perfectly with our commitment to delivering outstanding service and value to our customers, further enhancing our supply chain expertise. We’re confident that this partnership will deliver an unparalleled level of service and satisfaction to our customers.”
