Rite Aid may not disappear from the retail landscape completely after all. Following its second bankruptcy filing in May and the subsequent shuttering of all its stores, the pharmacy retailer has retained Hilco Global to manage the sale of its brand, website domain, private label brands and some of its “front-end” loyalty data.
Bids to acquire the assets are due by Oct. 31, 2025, and if necessary, an auction will be held on Nov. 6. In addition to the Rite Aid IP and RiteAid.com domain, a range of the company’s private label brands also are available, including Ryshi, PawTown, Refreshery and Tugaboos.
Prescription files are not included in the auction; those and other pharmacy assets from 1,000 Rite Aid stores were already snapped up by a number of companies, including CVS Pharmacy, Walgreens, Albertsons, Kroger and Giant Eagle. In fact, CVS — which acquired the bulk of the assets, including the prescription files of 625 stores across 15 states — already has moved forward with its plans to convert the 64 Rite Aid and Bartell Drugs stores in Washington, Oregon and Idaho it had acquired to the CVS banner.
Founded in 1962, Rite Aidgrew to become the third-largest drugstore chain in the U.S., operating more than 2,100 locations across 17 states at its height. But in May 2025, the retailer filed for bankruptcy for the second time in 18 months and began preparing for a sale. Hilco is now touting the brand’s history and “trusted” name as it commences the sale of the Rite Aid IP.
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“This is a rare opportunity to acquire one of the most well-known retail healthcare brands in the U.S.,” said David Peress, Executive Director of IP Services at Hilco Global in a statement. “The Rite Aid brand can be immediately leveraged across multiple sectors — from ePharmacy and digital health, to health and beauty and consumer packaged goods — to meaningfully engage with consumers across sales channels.”
Interested parties can learn more here or contact Hilco Global directly at Project+Road@hilcoglobal.com. All asset sales will overseen by the U.S. Bankruptcy Court for the District of New Jersey.
