Ahead of the holiday season, Walmart is adding new tools to support its mobile and online shopping with enhancements including:
- New styling features;
- Expanded Spanish-language search;
- An updated registry platform; and
- Inclusive functions for shoppers using SNAP and EBT.
Walmart also has improved the search functions on its website and app, making the online shopping process more personalized. New online styling features help shoppers develop a complete look, while a Choose Your Own Model option allows customers to see how products will look on their own bodies.
Walmart.com and the retailer’s app will provide a more inclusive online shopping experience by enhancing Spanish-language product search. Customers are now able to search in Spanish for more than 600,000 of the most commonly ordered items.
The enhanced registry, currently available through Walmart.com and soon to be released on the app, allows registrants to select from the most popular items on the retailer’s wedding and baby registries. A new feature allows customers to make their own wish lists by “hearting” items, showing family and friends their favorite products to ease the gift selection process during the upcoming holiday season.
Walmart also has made searching for EBT- and SNAP-eligible grocery items much easier. Customers on Walmart.com can search exclusively for these items, which feature clear badging to be easily identifiable. Customers can also use EBT or SNAP debit cards to pay at checkout.
“Our goal is to create a seamless site and app experience that makes it easier for customers to find value and savings, whether they’re shopping for familiar weekly essentials or something new and different,” said Tom Ward, EVP and Chief Ecommerce Officer at Walmart U.S. in a statement. “More robust content on item pages — videos, images and more — ensures when a customer lands on a product they’re interested in, they have all the information they need to feel confident purchasing it.”
Walmart has recently been fortifying its technology capabilities to provide a better customer experience through upgraded digital tools in store, AR offerings and delivery options. In March 2022, the retailer embarked upon a hiring spree that included a search for 5,000 Walmart Global Tech associates to join its 20,000-person team as it sought to enhance its technological capabilities.