Advertisement

88% Of U.S. Consumers Want A Faster Checkout Experience

AR Digimarc ImageThe overwhelming majority (88%) of U.S. adults want their in-store checkout experience to be faster, according to a study from Harris Poll and Digimarc.

Further supporting this point, half of shoppers cited slow checkout speeds and long lines as their top two grievances. Consumers also desire more human interaction at the checkout, evidenced by the 61% of consumers who agree that clerks focus most on scanning items and less on finding out if shoppers are satisfied. At least 30% actually say they feel like a burden to the clerk and other customers when they have a full cart.

Self-checkout doesn’t appear to be a great alternative to consumers looking to accelerate their checkout times. Of the consumers who avoid self-checkout, 43% cited technical or barcode scanning difficulties as reasons they avoid this option.Others said they avoid self-checkout because they prefer to use cashiers (25%); have to scan items more than once (24%); and self-checkout lines have no employees readily available to help (20%). However, up to 75% of consumers say that self-checkout would be more appealing if technical problems were reduced.

Advertisement

To collect the results, Harris Poll conducted an online survey of 2,079 U.S. adults aged 18 and older June 12-16, 2015.

“Checkout is the last opportunity a retailer has to make a positive impression on a shopper,” said Larry Logan, CMO of Digimarc. “Asking customers to endure a lengthy wait to process and pay for their order can spoil what may have otherwise been an enjoyable shopping experience.”

Logan noted that retailers can make critical gains in perceived value, customer satisfaction and loyalty by updating their barcode technology to reduce scanning inefficiencies and enable faster checkout speeds.

Featured Event

Join the Retail Trendcaster Webinar Series to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

March 17-19, 2025  |  Free On-Demand Digital Event

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. Join Retail TouchPoints’ Retail Trendcaster webinar series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Register Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: