Vineyard Vines

Kendra Scott, Vineyard Vines Adopt Digital Gift-Sending Platform

Kendra Scott,Movado and vineyard vines have upgraded their e-Commerce offerings with new gift recommendation software. Shoppers can now send electronic versions of…

Vineyard Vines Earns 150% ROI With Analytics Platform

In just its first year of deploying a retail analytics platform, Vineyard Vines achieved a 150% ROI through a combination of improved campaign personalization,…

Vineyard Vines Will Offer Exclusive Summer Collection At Target

Vineyard Vines is bringing its lifestyle brand to the mass market for a short time, in partnership with Target. The Connecticut-based apparel…

Holiday Predictions Webinar: Mobile, AI Product Recommendations Will Shine

Mobile has been growing fast during the past few holiday seasons, and it’s projected to hit a major milestone in 2018: more…

Rue21 Names Chico’s Exec President And CEO

Laurie Van Brunt, most recently President of Soma Intimates at Chico’s FAS, will take the reins as President and CEO at rue21….

Vineyard Vines Cuts In-Store Queues 50% With Cloud Commerce Integration

Seeking to optimize its in-store experience, Vineyard Vines enlisted the aid of one of the industry’s biggest cloud platform providers — and…

Vineyard Vines Launches Mobile App For Holiday Season

Apparel and accessories retailer Vineyard Vines has partnered with mobile technology platform PredictSpring to develop and launch a new mobile app in…

Q&A With Abu Bakar, CIO Of Vineyard Vines

This Q&A with Abu Bakar, CIO of Vineyard Vines, originally appeared in the I Am Omnichannel newsletter. During this interview, Bakar…

Vineyard Vines Accelerates Online Growth With Personalized Site Content

Powerful web capabilities allow retailers to integrate personalized content and interactive features that resonate with shoppers, and in turn boost brand loyalty…