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research recap

Marketing is a core function in retail organizations across sizes and categories. Although retailers are ramping up their marketing spending to improve…
The act of webrooming, or the process of researching products online then buying them in store, has become the new norm for…
Customer loyalty and rewards programs are designed to enhance the overall brand experience, boost engagement and generate more sales. However, many retailers…
For years, retail executives have debated the business impact of social media. Although Facebook, Twitter and other sites are valuable engagement channels,…
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